Opportunity Information: Apply for SCA ISB 15 AW 013 03302015

  • The U.S. Mission to Pakistan in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Electronic Media Training" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501 Public Diplomacy Programs for Afghanistan and Pakistan.
  • This funding opportunity was created on Mar 30, 2015 and posted on Mar 30, 2015.
  • Applicants must submit their applications by May 29, 2015. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $400,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $400,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • PAS Islamabad is accepting applications from U.S. and Pakistan based and registered not for profit, civil society/non governmental organizations, and educational institutions. Eligible organizations must have past experience with developing and executing journalism training, specifically with electronic media. A copy of the organization s registration should be provided with the proposal application.
Apply for SCA ISB 15 AW 013 03302015

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Opportunity Summary:

The Electronic Media Training grant opportunity is a U.S. Embassy Islamabad Public Affairs Section (PAS) funding competition intended to strengthen professional television journalism skills in Pakistan through a sustained, practical training program. Issued by the U.S. Mission to Pakistan under a public diplomacy and media training focus, the award supports a hands-on, skills-based approach aimed at improving the day-to-day competency of working TV news professionals. The project is structured as a series of short workshops delivered over a program period of at least six months, with an emphasis on real newsroom tasks and industry-standard practices rather than purely theoretical instruction.

A central goal is scale and long-term impact. The selected applicant is expected to train roughly 200 to 300 Pakistani TV news anchors, reporters, producers, editors, and/or technical staff inside Pakistan. In addition to training these working professionals, the program must also build local capacity by creating approximately 60 to 80 resident trainers through a dedicated train-the-trainer component. This means the project is not only about delivering workshops, but also about developing a pipeline of locally based instructors who can continue training others after the grant period ends.

The NOFO makes clear that the training should be highly practical and outcomes-driven. The program must include a culminating project in which participants produce a package of broadcast-quality content, described as developed, edited, and taped stories created using industry-standard techniques and equipment. In other words, success is expected to be demonstrated through tangible, professional outputs that resemble what would air on television, reflecting improved reporting, production, editing, and technical execution.

Funding is provided through either a grant or a cooperative agreement, with one expected award and an estimated total funding amount of up to $400,000 (the ceiling is $400,000, with no stated minimum award floor). There is no cost-sharing or matching requirement, which reduces financial barriers for applicants. The funding opportunity was posted on March 30, 2015, with an application deadline of May 29, 2015, and it was later archived on June 28, 2015. The program is associated with CFDA number 19.501, which covers public diplomacy programs for Afghanistan and Pakistan.

Eligibility is limited to U.S.- and Pakistan-based, registered, not-for-profit organizations, civil society or non-governmental organizations, and educational institutions. Applicants must be able to demonstrate prior experience designing and delivering journalism training, specifically in electronic media, and they are required to include proof of organizational registration as part of the proposal. Overall, the opportunity is designed to professionalize and modernize TV news practice in Pakistan by combining intensive practical instruction with a sustainable training-of-trainers model, backed by a significant public diplomacy investment from the U.S. Embassy in Islamabad.

Electronic Media Training Grant (U.S. Embassy Islamabad PAS) - FAQs

1) What is the Electronic Media Training grant opportunity?

It is a U.S. Embassy Islamabad Public Affairs Section (PAS) funding competition intended to strengthen professional television journalism skills in Pakistan through a sustained, practical training program focused on real newsroom work and industry-standard practices.

2) Who is issuing this funding opportunity?

The opportunity is issued by the U.S. Mission to Pakistan (U.S. Embassy Islamabad) under a public diplomacy and media training focus.

3) What is the main purpose of the program?

The main purpose is to improve the day-to-day competency of working TV news professionals in Pakistan through hands-on, skills-based training that emphasizes practical outcomes rather than purely theoretical instruction.

4) What kind of training approach does the NOFO emphasize?

The NOFO emphasizes a highly practical, outcomes-driven approach. Training is expected to be hands-on and focused on real newsroom tasks and industry-standard techniques.

5) How is the project structured?

The project is structured as a series of short workshops delivered over a program period of at least six months.

6) What is the expected program duration?

The program period must be at least six months, delivered through multiple short workshops.

7) Who should be trained under this program?

The selected applicant is expected to train roughly 200 to 300 Pakistani television news professionals, including anchors, reporters, producers, editors, and/or technical staff, within Pakistan.

8) Does the grant require training to occur inside Pakistan?

Yes. The opportunity states the applicant is expected to train Pakistani TV news professionals inside Pakistan.

9) What is meant by the program goal of "scale and long-term impact"?

Beyond reaching a large number of working professionals (about 200 to 300), the project must create a sustainable local training capacity so that skills development can continue after the grant period ends.

10) What is the train-the-trainer requirement?

The program must include a dedicated train-the-trainer component that builds local capacity by creating approximately 60 to 80 resident trainers.

11) Who are the "resident trainers" expected to be?

They are locally based trainers developed through the program who can continue training others after the grant period ends.

12) Is the program only about delivering workshops?

No. In addition to delivering workshops, the program must develop a pipeline of locally based instructors through the train-the-trainer component.

13) Is there a required culminating or final project?

Yes. The program must include a culminating project in which participants produce a package of broadcast-quality content.

14) What kind of outputs are expected from participants?

Participants are expected to produce tangible professional outputs: developed, edited, and taped stories created using industry-standard techniques and equipment, resembling content that would air on television.

15) What skills is the program intended to improve?

The opportunity targets professional television journalism skills, with outputs indicating improvements in reporting, production, editing, and technical execution.

16) What type of award will be used (grant vs. cooperative agreement)?

Funding is provided through either a grant or a cooperative agreement, depending on the final award instrument.

17) How many awards are expected?

One award is expected.

18) What is the total funding amount available?

The estimated total funding amount is up to $400,000, with a ceiling of $400,000.

19) Is there a minimum award amount?

No minimum award floor is stated in the information provided; only a maximum (ceiling) of $400,000 is described.

20) Is cost-sharing or matching required?

No. There is no cost-sharing or matching requirement.

21) When was the opportunity posted?

It was posted on March 30, 2015.

22) What was the application deadline?

The application deadline was May 29, 2015.

23) What does it mean that the opportunity was archived?

The information provided notes that the opportunity was archived on June 28, 2015, indicating it is no longer an active, open competition as of that archival date.

24) What CFDA number is associated with this program?

The program is associated with CFDA number 19.501, which covers public diplomacy programs for Afghanistan and Pakistan.

25) Who is eligible to apply?

Eligibility is limited to U.S.- and Pakistan-based, registered, not-for-profit organizations, civil society or non-governmental organizations, and educational institutions.

26) Are for-profit companies eligible?

The eligibility list provided includes only registered, not-for-profit organizations, civil society/NGOs, and educational institutions; for-profit entities are not included in the described eligible categories.

27) What proof of eligibility or status is required?

Applicants are required to include proof of organizational registration as part of the proposal.

28) Is prior journalism training experience required?

Yes. Applicants must be able to demonstrate prior experience designing and delivering journalism training, specifically in electronic media.

29) What does "electronic media" refer to in this opportunity?

Based on the opportunity description, it refers to television journalism and the professional skills used by TV news anchors, reporters, producers, editors, and technical staff.

30) What geographic focus does the program serve?

The program is designed to strengthen professional television journalism skills in Pakistan, with training expected to be delivered inside Pakistan.

31) What is the overall intended impact of the grant?

The opportunity is designed to professionalize and modernize TV news practice in Pakistan by combining intensive, practical instruction with a sustainable training-of-trainers model.

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