Opportunity Information: Apply for RFA OAA 620 10 016
Apply for RFA OAA 620 10 016
- The Agency for International Development in the health sector is offering a public funding opportunity titled "Expanded Social Marketing Project in Nigeria (ESMPIN)" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001 USAID Foreign Assistance for Programs Overseas.
- This funding opportunity was created on Aug 16, 2010 and posted on Jul 30, 2010.
- Applicants must submit their applications by Sep 10, 2010 Amendment 01 extends due date to 9/10/2010 due to significant changes as stated in amendment 02.. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
[Watch] Creating a grant proposal using the step-by-step wizard inside the applicant portal:
Opportunity Summary:
The Expanded Social Marketing Project in Nigeria (ESMPIN) is a five-year USAID/Nigeria cooperative agreement focused on strengthening health outcomes by using social marketing and behavior change approaches to increase both demand for and sustained use of key health products and services. The core aim is to expand and improve Nigerians knowledge of, access to, availability of, and consistent, effective use of interventions related to family planning (FP), reproductive health (RH), maternal, neonatal and child health (MNCH), and malaria. In practical terms, ESMPIN is meant to help ensure that the right health information reaches people in ways that make sense locally, and that the products and services being promoted are actually reachable and reliably available, not just known about.
A central feature of the opportunity is its emphasis on measurable impact at multiple levels of the health system and community life. USAID/Nigeria is looking for activities that can show contributions to improved FP/RH/MNCH/malaria outcomes nationally, but also specifically at state level, and further down through local government areas (LGAs), wards, and communities, all the way to households and individuals. This signals a push for a program design that does not stay at national messaging alone, but also supports targeted, on-the-ground strategies that influence real behavior and product/service uptake in specific places and populations.
ESMPIN sits inside a broader USAID/Nigeria multi-agreement framework under a newer strategic approach for FP/RH/MNCH/malaria. That means the awardee is not expected to operate in isolation. Instead, the work is intended to complement other USAID-supported efforts, coordinate with them, and contribute to shared national and subnational results. Because the mechanism is a cooperative agreement, USAID generally expects substantial engagement during implementation, such as joint planning, ongoing technical input, and close monitoring toward agreed results.
The program is designed to build on two earlier USAID/Nigeria social marketing efforts: Improved Reproductive Health in Nigeria (IRHIN, 2005-2010) and the Pre-Packaged Treatment of Malaria Project (PPT). IRHIN emphasized nationwide contraceptive distribution through social marketing and also strengthened provider training, technical support, and monitoring and supervision. PPT focused on a malaria product using a packaged product approach. ESMPIN is intended to learn from and extend these experiences, expanding coverage and taking what worked further, while addressing gaps that remained. Applicants are expected to show how they will collaborate with, draw lessons from, and improve upon these predecessor efforts rather than restarting from scratch.
In terms of what USAID wants to see operationally, ESMPIN is about expanding social marketing and behavior change communication coverage while also improving the underlying conditions that make behavior change possible. Social marketing implies using private-sector style approaches (branding, pricing strategies, distribution, promotion) to increase uptake of health products and services, while behavior change communication focuses on shifting knowledge, attitudes, norms, and practices that affect health decisions. The combined expectation is a program that can increase awareness and motivate action, while also strengthening supply and access so that when people decide to act, they can actually obtain and use the product or service consistently over time.
Administratively, this opportunity was issued by the U.S. Agency for International Development (USAID) as a discretionary funding opportunity under a cooperative agreement. The Funding Opportunity Number is RFA-OAA-620-10-016 and it falls under CFDA 98.001 (USAID Foreign Assistance for Programs Overseas). Cost sharing or matching is not required, and eligibility is listed as unrestricted (open to any type of entity, subject to any further clarifications in the full announcement). The opportunity was posted July 30, 2010, with an original closing date of August 30, 2010, later extended to September 10, 2010 due to amendments and significant changes referenced in the amendment notes.
For applicants or organizations seeking clarification or having trouble accessing the full announcement, the listed contact is Yetunde Kehinde, Contract Specialist, reachable by phone at 202-712-0294 or by email at ykehinde@usaid.gov.
Expanded Social Marketing Project in Nigeria (ESMPIN) - FAQs
1) What is ESMPIN?
The Expanded Social Marketing Project in Nigeria (ESMPIN) is a five-year USAID/Nigeria cooperative agreement focused on improving health outcomes by using social marketing and behavior change approaches. The project is designed to increase both demand for and sustained use of key health products and services in Nigeria.
2) What health areas does ESMPIN focus on?
ESMPIN targets interventions related to family planning (FP), reproductive health (RH), maternal, neonatal and child health (MNCH), and malaria.
3) What is the main goal of ESMPIN?
The core aim is to expand and improve Nigerians' knowledge of, access to, availability of, and consistent, effective use of FP/RH/MNCH/malaria interventions. In practice, it is meant to ensure people receive locally meaningful health information and that promoted products and services are actually reachable and reliably available.
4) How does ESMPIN define success or impact?
The opportunity emphasizes measurable impact at multiple levels. USAID/Nigeria is looking for activities that can show contributions to improved outcomes nationally and at subnational levels, including state level, local government areas (LGAs), wards, communities, households, and individuals.
5) Is this opportunity only about national-level messaging?
No. The description signals that the program design should go beyond national messaging and include targeted, on-the-ground strategies that influence real behaviors and increase uptake of products and services in specific locations and populations.
6) What does "social marketing" mean in ESMPIN?
Social marketing, as described for ESMPIN, uses private-sector style approaches such as branding, pricing strategies, distribution, and promotion to increase uptake of health products and services.
7) What does "behavior change communication" mean in this opportunity?
Behavior change communication focuses on shifting knowledge, attitudes, norms, and practices that influence health decisions, with the intent of encouraging sustained and effective use of recommended products and services.
8) Why does ESMPIN combine social marketing and behavior change communication?
The combined expectation is a program that increases awareness and motivates action while also strengthening supply and access. The idea is that when people decide to act on health information, the relevant products and services should be obtainable and consistently available over time.
9) Does ESMPIN expect work at both community and health-system levels?
Yes. The opportunity highlights impact across the health system and community life, from national outcomes down to households and individuals. This indicates an expectation of approaches that work across multiple levels rather than only one channel or setting.
10) Is ESMPIN connected to other USAID/Nigeria programs?
Yes. ESMPIN sits within a broader USAID/Nigeria multi-agreement framework under a newer strategic approach for FP/RH/MNCH/malaria. The awardee is expected to complement other USAID-supported efforts, coordinate with them, and contribute to shared national and subnational results.
11) Will the awardee operate independently, or will USAID be involved during implementation?
Because this mechanism is a cooperative agreement, USAID generally expects substantial engagement during implementation. The description mentions joint planning, ongoing technical input, and close monitoring toward agreed results.
12) What past projects does ESMPIN build on?
ESMPIN is designed to build on two earlier USAID/Nigeria social marketing efforts: Improved Reproductive Health in Nigeria (IRHIN, 2005-2010) and the Pre-Packaged Treatment of Malaria Project (PPT).
13) What did the IRHIN project do that is relevant to ESMPIN?
IRHIN emphasized nationwide contraceptive distribution through social marketing and also strengthened provider training, technical support, and monitoring and supervision. ESMPIN is intended to learn from and extend these experiences.
14) What did the PPT project focus on?
PPT focused on a malaria product using a packaged product approach. ESMPIN is intended to draw lessons from this work and extend effective elements while addressing remaining gaps.
15) Do applicants need to show how they will use lessons from IRHIN and PPT?
Yes. Applicants are expected to show how they will collaborate with, draw lessons from, and improve upon these predecessor efforts rather than restarting from scratch.
16) What type of funding opportunity is this?
This is a discretionary funding opportunity issued by the U.S. Agency for International Development (USAID) under a cooperative agreement.
17) What is the Funding Opportunity Number (FON) for ESMPIN?
The Funding Opportunity Number is RFA-OAA-620-10-016.
18) What is the CFDA number associated with this opportunity?
The opportunity falls under CFDA 98.001, USAID Foreign Assistance for Programs Overseas.
19) Is cost sharing or matching required?
No. Cost sharing or matching is not required for this opportunity.
20) Who is eligible to apply?
Eligibility is listed as unrestricted, meaning it is open to any type of entity, subject to any further clarifications in the full announcement.
21) When was the opportunity posted?
The opportunity was posted on July 30, 2010.
22) What was the original closing date, and was it extended?
The original closing date was August 30, 2010. It was later extended to September 10, 2010 due to amendments and significant changes referenced in the amendment notes.
23) Why was the closing date extended?
The information provided states the date was extended due to amendments and significant changes referenced in the amendment notes.
24) Who can applicants contact for clarification or access issues?
The listed contact is Yetunde Kehinde, Contract Specialist.
25) What are the contact details for the listed point of contact?
Phone: 202-712-0294
Email: ykehinde@usaid.gov
Browse more opportunities from the same agency: Agency for International Development
Browse more opportunities from the same category: Health
Next opportunity: Remote Automatic Weather Station (RAWS) Standards Research
Previous opportunity: Energy Efficiency and Renewable Energy Program (EEREP)
USGrants.org Applicant Portal:
Are you interested in learning about about how to apply for this government funding opportunity? You can create a free applicant account and receive instant access to our applicant portal that many business owners like you have benefited from.
Apply for RFA OAA 620 10 016
[Watch] how do funding administrators access proposals?
Applicants also applied for:
Applicants who have applied for this opportunity (RFA OAA 620 10 016) also looked into and applied for these:
| Funding Opportunity |
|---|
| FY11 Announcement of Anticipated Availability of Funds for Family Planning Services Grants (Illinois, Chicago Area). Apply for PA FPH 11 003 Funding Number: PA FPH 11 003 Agency: Office of the Assistant Secretary for Health Category: Health Funding Amount: $402,181 |
| Nutrition and Alcohol Related Health Outcomes (R03) Apply for PA 10 240 Funding Number: PA 10 240 Agency: National Institutes of Health Category: Health Funding Amount: Case Dependent |
| FY11 Announcement of Anticipated Availability of Funds for Family Planning Services Grants (Illinois, Chicago Area) Apply for PA FPH 11 003 011753 Funding Number: PA FPH 11 003 011753 Agency: Office of the Assistant Secretary for Health Category: Health Funding Amount: $402,181 |
| Epi Centers for the Prevention of Healthcare Associated Infections, Antimicrobial Resistance and Adverse Events (U54) Apply for RFA CI 11 001 Funding Number: RFA CI 11 001 Agency: Centers for Disease Control and Prevention Category: Health Funding Amount: $2,000,000 |
| Structural Interventions, Alcohol Use, and Risk of HIV/AIDS (R21) Apply for PA 10 243 Funding Number: PA 10 243 Agency: National Institutes of Health Category: Health Funding Amount: $275,000 |
| Structural Interventions, Alcohol Use, and Risk of HIV/AIDS (R01) Apply for PA 10 242 Funding Number: PA 10 242 Agency: National Institutes of Health Category: Health Funding Amount: Case Dependent |
| Biobehavioral Research Awards for Innovative New Scientists (BRAINS) (R01) Apply for RFA MH 11 050 Funding Number: RFA MH 11 050 Agency: National Institutes of Health Category: Health Funding Amount: $400,000 |
| Alcohol Induced Metabolic and Hepatic Injury (AIMHI) (R01) Apply for RFA AA 11 002 Funding Number: RFA AA 11 002 Agency: National Institutes of Health Category: Health Funding Amount: $500,000 |
| Patient Protection and Affordable Care Act (Affordable Care Act) State Supplemental Funding for Healthy Communities, Tobacco Prevention and Control, Diabetes Prevention and Control, and Behavioral Risk Factor Surveillance System Apply for RFA DP09 90101SUPP10 Funding Number: RFA DP09 90101SUPP10 Agency: Centers for Disease Control and Prevention Category: Health Funding Amount: $50,000 |
| Integrated Preclinical/Clinical Program for HIV Topical Microbicides (IPCP HTM) Competitive Revisions (U19) Apply for RFA AI 10 007 Funding Number: RFA AI 10 007 Agency: National Institutes of Health Category: Health Funding Amount: $1,400,000 |
| Mechanisms Mediating Changes in Central Regulation of Bone Mass (R01) Apply for RFA AG 11 006 Funding Number: RFA AG 11 006 Agency: National Institutes of Health Category: Health Funding Amount: $250,000 |
| Planning Grant The Money Follows the Person Rebalancing Demonstration Program Apply for CMS 1LI 11 002 Funding Number: CMS 1LI 11 002 Agency: Centers for Medicare Medicaid Services Category: Health Funding Amount: $200,000 |
| Guidance for Supplemental Funding to Funding Opportunity Announcement (FOA) PS08 802, HIV/AIDS Surveillance Enhancing Laboratory Reporting Apply for CDC RFA PS08 8020302SUPP10 Funding Number: CDC RFA PS08 8020302SUPP10 Agency: Centers for Disease Control and Prevention Category: Health Funding Amount: $400,000 |
| Grants for Early Medical/Surgical Subspecialists Transition to Aging Research (R03) Apply for RFA AG 11 007 Funding Number: RFA AG 11 007 Agency: National Institutes of Health Category: Health Funding Amount: Case Dependent |
| Patient Protection and Affordable Care Act (PPACA) Emerging Infections Program (EIP) Enhancing Epidemiology and Laboratory Capacity (U01) Apply for RFA CI 10 003 Funding Number: RFA CI 10 003 Agency: Centers for Disease Control and Prevention Category: Health Funding Amount: $650,000 |
| EPIDEMIOLOGY AND LABORATORY CAPACITY FOR INFECTIOUS DISEASES (ELC) BUILDING AND STRENGTHENING EPIDEMIOLOGY, LABORATORY AND HEALTH INFORMATION SYSTEMS CAPACITY IN STATE AND LOCAL HEALTH DEPARTMENTS Apply for CDC RFA CI10 1012 Funding Number: CDC RFA CI10 1012 Agency: Centers for Disease Control and Prevention Category: Health Funding Amount: Case Dependent |
| Patient Protection and Affordable Health Care Act (Affordable Care Act) Pacific Islands Supplemental Funding for Five Year US Affiliated Pacific Island Collaborative Performance Agreement for Tobacco Control, Diabetes Prevention and Control, and the Apply for RFA DP09 90201SUPP10 Funding Number: RFA DP09 90201SUPP10 Agency: Centers for Disease Control and Prevention Category: Health Funding Amount: $50,000 |
| FY11 Announcement of Anticipated Availability of Funds for Family Planning Services Grants (Ohio,Northeast, and Ohio, Central) Apply for PA FPH 11 004 Funding Number: PA FPH 11 004 Agency: Office of the Assistant Secretary for Health Category: Health Funding Amount: $1,040,872 |
| FY11 Announcement of Anticipated Availability of Funds for Family Planning Services Grants (Minnesota) Apply for PA FPH 11 005 Funding Number: PA FPH 11 005 Agency: Office of the Assistant Secretary for Health Category: Health Funding Amount: $2,980,486 |
| Strategies for Treatment of Young Adults with Alcohol Use Disorders (R21) Apply for PAS 10 248 Funding Number: PAS 10 248 Agency: National Institutes of Health Category: Health Funding Amount: $200,000 |
Grant application guides and resources
It is always free to apply for government grants. However the process may be very complex depending on the funding opportunity you are applying for. Let us help you!
Apply for Grants
Premium leads for funding administrators, grant writers, and loan issuers
Thousands of people visit our website for their funding needs every day. When a user creates a grant proposal and files for submission, we pass the information on to funding administrators, grant writers, and government loan issuers.
If you manage government grant programs, provide grant writing services, or issue personal or government loans, we can help you reach your audience.
Subscribe to Leads
Request more information:
Would you like to learn more about this funding opportunity, similar opportunities to "RFA OAA 620 10 016", eligibility, application service, and/or application tips? Submit an inquiry below:
Don't forget to subscribe to our grant alerts mailing list to receive weekly alerts on new and updated grant funding opportunities like this one in your email.