Opportunity Information: Apply for USDA FNS WICBF 10
Apply for USDA FNS WICBF 10
- The Food and Nutrition Service in the agriculture sector is offering a public funding opportunity titled "FY 2010 WIC BF Peer Counseling Curriculum Update and Training" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.557 Special Supplemental Nutrition Program for Women, Infants, and Children.
- This funding opportunity was created on Jun 18, 2010 and posted on Jun 18, 2010.
- Applicants must submit their applications by Aug 20, 2010 APPLICATIONS MUST BE RECEIVED BY 5 pm (EDT) on August 20, 2010. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $350,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $350,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- Only non profit organizations and Educational Institutions currently involved in the provision of breastfeeding education, training, or curriculum development and WIC State agencies are eligible to apply. FNS will not consider applications from entities that do not fit these eligibility criteria
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Opportunity Summary:
The FY 2010 WIC BF Peer Counseling Curriculum Update and Training opportunity was a competitive discretionary funding announcement from the USDA Food and Nutrition Service (FNS) under CFDA 10.557, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Through a single cooperative agreement, FNS planned to award up to $350,000 in federal funds (no cost sharing or matching required) to one qualified applicant to strengthen WIC breastfeeding peer counseling efforts nationwide. The core purpose was twofold: first, to update and improve two existing FNS breastfeeding peer counseling training curricula; and second, to organize and deliver regional trainings based on those updated materials using a train-the-trainer approach for WIC State agency staff across all seven FNS geographic regions.
The two curricula targeted for revision were already established FNS resources: "Using Loving Support to Manage Peer Counseling Programs," aimed at training WIC program managers who oversee peer counseling services, and "Loving Support Through Peer Counselor," aimed at training the peer counselors who provide direct breastfeeding support. Both curricula were publicly available through the WIC Works/Learning Center site at the time of the announcement. The intent behind the update was to ensure the content remained current, effective, and practical for WIC settings, while keeping the materials aligned with FNS program expectations and the realities of implementing peer counseling programs at the state and local level.
A key deliverable of the award was the planning and execution of trainings in each of the seven FNS regions. Rather than training every local peer counselor directly, the project emphasized a train-the-trainer model, meaning the awardee would prepare WIC State agency staff to become capable trainers themselves. This approach is typically used when an agency wants to scale standardized training efficiently and consistently, so that state-level staff can continue rolling out high-quality training to local agencies and peer counselors beyond the life of the federal award.
Eligibility was limited and specific. FNS would only consider applications from non-profit organizations and educational institutions that were already involved in breastfeeding education, training, or curriculum development, as well as WIC State agencies. Applicants outside these categories were explicitly excluded from consideration. This eligibility design signaled that FNS was looking for an organization with demonstrated expertise in breastfeeding training and curriculum work, and, ideally, with practical familiarity with WIC operations or the ability to collaborate closely with WIC entities under the cooperative agreement structure.
Administratively, the opportunity was posted June 18, 2010, and applications were due by 5:00 pm EDT on August 20, 2010, with an archive date of September 19, 2010. The funding instrument was a cooperative agreement, which generally indicates substantial federal involvement during the project period (for example, coordination with FNS staff on curriculum changes, training design, scheduling, and alignment with WIC policy and program priorities). The anticipated number of awards was one, with an award ceiling equal to the estimated total funding of $350,000 and an award floor of $0.
Overall, this grant opportunity was designed to refresh and standardize national WIC breastfeeding peer counseling training materials and to build training capacity within WIC State agencies by equipping staff across all FNS regions to deliver the updated curricula effectively and consistently.
FAQs: FY 2010 WIC BF Peer Counseling Curriculum Update and Training (USDA FNS)
What is the FY 2010 WIC BF Peer Counseling Curriculum Update and Training opportunity?
It was a competitive discretionary funding opportunity from the USDA Food and Nutrition Service (FNS) under CFDA 10.557 (WIC). The project was designed to strengthen WIC breastfeeding peer counseling nationwide by updating two existing FNS training curricula and delivering regional trainings using those updated materials.
Which federal agency administered this funding?
The opportunity was administered by the USDA Food and Nutrition Service (FNS).
What CFDA program was this opportunity associated with?
It was associated with CFDA 10.557, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC).
What was the main purpose of the award?
The purpose was twofold: (1) update and improve two established FNS breastfeeding peer counseling training curricula, and (2) organize and deliver regional trainings across all seven FNS geographic regions using a train-the-trainer approach for WIC State agency staff.
How many awards did FNS expect to make?
FNS anticipated making one award through a single cooperative agreement.
What was the maximum federal funding amount available?
FNS planned to award up to $350,000 in federal funds.
Was cost sharing or matching required?
No. The announcement stated that no cost sharing or matching was required.
What type of funding instrument was used?
The funding instrument was a cooperative agreement.
What does it mean that this was a cooperative agreement?
A cooperative agreement generally indicates substantial federal involvement during the project period, such as coordination with FNS staff on curriculum updates, training design, scheduling, and ensuring alignment with WIC policy and program priorities.
Who was eligible to apply?
Eligibility was limited to: non-profit organizations and educational institutions already involved in breastfeeding education, training, or curriculum development, as well as WIC State agencies.
Were applicants outside the listed eligibility categories allowed to apply?
No. Applicants outside those categories were explicitly excluded from consideration.
What did the eligibility requirements suggest about the kind of applicant FNS wanted?
The requirements indicated FNS was seeking applicants with demonstrated expertise in breastfeeding training and curriculum development, and ideally with familiarity with WIC operations or the ability to collaborate closely with WIC entities under a cooperative agreement.
What specific training materials were being updated?
Two existing FNS curricula were targeted for revision: "Using Loving Support to Manage Peer Counseling Programs" (for WIC program managers) and "Loving Support Through Peer Counselor" (for peer counselors providing direct breastfeeding support).
Who is the intended audience for "Using Loving Support to Manage Peer Counseling Programs"?
It is aimed at training WIC program managers who oversee peer counseling services.
Who is the intended audience for "Loving Support Through Peer Counselor"?
It is aimed at training the peer counselors who provide direct breastfeeding support.
Were these curricula new resources created for this grant?
No. They were already established FNS resources and were publicly available through the WIC Works/Learning Center site at the time of the announcement.
Why did FNS want the curricula updated?
The intent was to keep the content current, effective, and practical for WIC settings, while ensuring the materials remained aligned with FNS program expectations and the realities of implementing peer counseling programs at the state and local level.
What were the training deliverables under the award?
A key deliverable was planning and executing trainings in each of the seven FNS geographic regions, based on the updated curricula.
What training approach was emphasized?
The project emphasized a train-the-trainer model, meaning the awardee would prepare WIC State agency staff to become trainers who could then deliver the training more broadly.
Why use a train-the-trainer model instead of training all peer counselors directly?
The announcement emphasized scalability and consistency: training state-level staff as trainers helps standardize delivery and allows ongoing rollout of high-quality training to local agencies and peer counselors beyond the life of the award.
Who was expected to be trained through the regional sessions?
The regional trainings were intended for WIC State agency staff across all seven FNS geographic regions, equipping them to serve as trainers.
How many FNS regions were included in the training plan?
All seven FNS geographic regions were included.
When was the opportunity posted?
The opportunity was posted on June 18, 2010.
What was the application deadline?
Applications were due by 5:00 pm EDT on August 20, 2010.
What was the archive date for the opportunity?
The archive date was September 19, 2010.
Was there an award floor stated?
Yes. The award floor was listed as $0.
Was the award ceiling the same as the estimated total funding?
Yes. The award ceiling was equal to the estimated total funding of $350,000.
What was the overall goal of this funding opportunity in plain terms?
The overall goal was to refresh and standardize national WIC breastfeeding peer counseling training materials and build training capacity within WIC State agencies by equipping staff in every FNS region to deliver the updated curricula effectively and consistently.
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