Opportunity Information: Apply for PA 08 240
Apply for PA 08 240
- The National Institutes of Health in the education health income security and social services sector is offering a public funding opportunity titled "Impact of Health Communication Strategies on Dietary Behaviors (R21)" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.068 Chronic Diseases Research, Control, and Prevention 93.135 Centers for Research and Demonstration for Health Promotion and Disease Prevention 93.273 Alcohol Research Programs 93.393 Cancer Cause and Prevention Research 93.394 Cancer Detection and Diagnosis Research 93.396 Cancer Biology Research 93.399 Cancer Control 93.837 Cardiovascular Diseases Research 93.865 Child Health and Human Development Extramural Research.
- This funding opportunity was created on Dec 5, 2008 and posted on Aug 14, 2008.
- Applicants must submit their applications by Sep 7, 2011. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $200,000.00 in funding.
- Eligible applicants include: Small businesses Special district governments State governments County governments Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Independent school districts Private institutions of higher education Public and State controlled institutions of higher education City or township governments For profit organizations other than small businesses Others (see text field entitled Additional Information on Eligibility for clarification) Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education.
- Other Eligible Applicants include the following Eligible Agencies of the Federal Government Faith based or Community based Organizations Hispanic serving Institutions Non domestic (non U.S.) Entities (Foreign Organizations) Regional Organizations U.S. Territory or Possession.
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Opportunity Summary:
The Impact of Health Communication Strategies on Dietary Behaviors (R21) opportunity (Funding Opportunity Number PA-08-240) was a National Institutes of Health (NIH) exploratory/developmental grant announcement led by a wide group of federal health partners, including the National Cancer Institute (NCI), National Heart, Lung, and Blood Institute (NHLBI), Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD), National Institute on Alcohol Abuse and Alcoholism (NIAAA), the NIH Office of Behavioral and Social Sciences Research (OBSSR), NIH Office of Disease Prevention (ODP), NIH Office of Dietary Supplements (ODS), as well as the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC). Its core aim was to move beyond simply providing nutrition information and instead build evidence on which communication strategies actually change what people eat. The announcement emphasized research that designs, tests, and evaluates diet- and health-related messages and communication approaches with the goal of improving dietary behaviors across varied settings and populations.
The scientific focus centered on interdisciplinary, multi-level health communication research. In practice, that meant proposals were expected to integrate perspectives from fields such as behavioral science, communication, public health, nutrition, marketing, psychology, education, and policy, and to examine communication effects at different levels of influence. The FOA explicitly called out work spanning the individual level (knowledge, attitudes, risk perceptions, motivation, skills), the community and environmental level (social norms, retail and food environments, school or workplace settings, community campaigns), and the policy level (labeling, public guidance, regulatory or institutional messaging, and broader public information initiatives). A key theme was diversity and reach: studies were encouraged to address different demographic groups and communities, recognizing that messages may work differently depending on age, culture, literacy, language, socioeconomic conditions, and other factors that shape how information is received and acted upon.
In terms of project type, this was issued under the NIH R21 mechanism, which is intended for early-stage, exploratory, and developmental research. R21 projects are commonly used for piloting innovative approaches, testing novel message frames, developing and validating communication tools, or generating preliminary data that could support a later, larger trial. The announcement noted that this R21 ran in parallel with an R01 companion funding opportunity (PA-08-239) with the same scientific scope, providing a pathway where smaller exploratory work could be conducted under the R21 and more extensive, fully powered research programs could be pursued via the R01 mechanism.
Funding specifics reflected typical R21 parameters, with an award ceiling listed at $200,000 (generally understood as a direct cost limit for the project period under many NIH R21 announcements). The FOA did not commit to a fixed number of awards; instead, awards depended on the availability of funds and the volume and quality of applications received, which is standard language for many NIH opportunities. There was no cost sharing or matching requirement.
Eligibility was broad and included a wide range of public and private organizations. Eligible applicants included state, county, city/township, and special district governments; public and private institutions of higher education; independent school districts; nonprofits with or without 501(c)(3) status; for-profit organizations (including small businesses and other for-profits); and additional categories such as eligible federal agencies, faith-based and community-based organizations, Hispanic-serving institutions, U.S. territories or possessions, regional organizations, and non-U.S. entities (foreign organizations). This breadth fit the communication focus, since impactful diet communication research often involves partnerships across academia, public health systems, schools, community organizations, and industry or media channels.
Administratively, the opportunity was posted on August 14, 2008, with an original and final closing date of September 7, 2011, and it was archived on October 8, 2011. The NIH was the issuing agency, and the full announcement was hosted through the NIH grants guide (linked in the posting). Contact information in the listing directed technical access issues to the NIH Office of Extramural Research (OER) webmaster support.
FAQs: The Impact of Health Communication Strategies on Dietary Behaviors (R21) - PA-08-240
What is the funding opportunity called?
The opportunity is titled The Impact of Health Communication Strategies on Dietary Behaviors (R21).
What is the Funding Opportunity Number (FOA number)?
The Funding Opportunity Number is PA-08-240.
Who issued this funding opportunity?
The issuing agency was the National Institutes of Health (NIH).
Which federal partners were involved in leading this announcement?
This was led by a wide group of federal health partners, including NCI, NHLBI, NICHD, NIAAA, OBSSR, ODP, and ODS, along with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC).
What was the core aim of the opportunity?
The core aim was to move beyond simply providing nutrition information and build evidence about which health communication strategies actually change dietary behaviors (what people eat).
What kinds of research did the announcement emphasize?
It emphasized research that designs, tests, and evaluates diet- and health-related messages and communication approaches with the goal of improving dietary behaviors across varied settings and populations.
What is the grant mechanism used for this opportunity?
This opportunity used the NIH R21 mechanism, which is intended for early-stage, exploratory, and developmental research.
What is an R21 typically used for in this context?
In this announcement, the R21 mechanism was positioned for activities such as piloting innovative approaches, testing novel message frames, developing and validating communication tools, and generating preliminary data that could support a later, larger trial.
Was there a companion funding opportunity?
Yes. The announcement noted it ran in parallel with a companion R01 funding opportunity with the same scientific scope: PA-08-239.
How did the R21 relate to the companion R01?
The R21 offered a pathway for smaller exploratory work, while the companion R01 was positioned for more extensive, fully powered research programs under the same overall topic area.
What scientific approach did the FOA prioritize?
The FOA centered on interdisciplinary, multi-level health communication research focused on dietary behavior change.
Which disciplines were explicitly relevant to proposed projects?
The announcement expected proposals to integrate perspectives from fields such as behavioral science, communication, public health, nutrition, marketing, psychology, education, and policy.
At what levels of influence were applicants encouraged to study communication effects?
Work was encouraged across multiple levels, including the individual level, the community and environmental level, and the policy level.
What did the FOA consider individual-level communication effects?
Individual-level effects included factors such as knowledge, attitudes, risk perceptions, motivation, and skills.
What did the FOA consider community or environmental communication effects?
Community and environmental effects included influences like social norms, retail and food environments, school or workplace settings, and community campaigns.
What did the FOA consider policy-level communication effects?
Policy-level work included topics such as labeling, public guidance, regulatory or institutional messaging, and broader public information initiatives.
Did the opportunity emphasize reaching diverse populations?
Yes. A key theme was diversity and reach, and studies were encouraged to address different demographic groups and communities.
What population characteristics were highlighted as important for message effectiveness?
The FOA highlighted that messages may work differently depending on factors such as age, culture, literacy, language, and socioeconomic conditions, among other influences on how information is received and acted upon.
What was the maximum award amount mentioned for this R21?
The award ceiling was listed at $200,000, generally understood as a direct cost limit for the project period under many NIH R21 announcements.
Was the number of awards predetermined?
No. The FOA did not commit to a fixed number of awards. Awards depended on availability of funds and the volume and quality of applications received.
Was cost sharing or matching required?
No. The opportunity stated there was no cost sharing or matching requirement.
Who was eligible to apply?
Eligibility was broad and included a wide range of public and private organizations.
Which government entities were eligible applicants?
Eligible applicants included state, county, city/township, and special district governments.
Were universities and colleges eligible?
Yes. Eligible applicants included public and private institutions of higher education.
Were independent school districts eligible to apply?
Yes. Independent school districts were listed among eligible applicants.
Could nonprofit organizations apply?
Yes. Nonprofits with or without 501(c)(3) status were eligible.
Could for-profit organizations apply?
Yes. For-profit organizations, including small businesses and other for-profits, were eligible.
Were faith-based and community-based organizations eligible?
Yes. Faith-based and community-based organizations were included in the eligible applicant categories.
Were U.S. territories or possessions included in eligibility?
Yes. Eligibility included U.S. territories or possessions.
Were foreign (non-U.S.) organizations eligible to apply?
Yes. The eligibility list included non-U.S. entities (foreign organizations).
When was this funding opportunity posted?
The opportunity was posted on August 14, 2008.
What were the closing dates for this opportunity?
The original and final closing date listed was September 7, 2011.
Is this funding opportunity still active?
No. The opportunity was archived on October 8, 2011.
Where was the full announcement hosted?
The full announcement was hosted through the NIH grants guide (linked in the posting).
Who should be contacted for technical access issues related to the listing?
Technical access issues were directed to the NIH Office of Extramural Research (OER) webmaster support.
Why did the FOA include such a broad range of eligible organizations?
The breadth aligned with the communication focus, since impactful diet communication research often involves partnerships across academia, public health systems, schools, community organizations, and industry or media channels.
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