Opportunity Information: Apply for RFA 688 14 000003

  • The Mali USAID Bamako in the health sector is offering a public funding opportunity titled "Mali SBCC/SM" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001 USAID Foreign Assistance for Programs Overseas.
  • This funding opportunity was created on Apr 29, 2014 and posted on Apr 4, 2014.
  • Applicants must submit their applications by Jun 11, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $35,000,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $35,000,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
Apply for RFA 688 14 000003

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Opportunity Summary:

USAID/Mali issued a Request for Applications (RFA) for a Social and Behavior Change Communications (SBCC) and Social Marketing (SM) Activity in Mali aimed at improving health outcomes by influencing behaviors and increasing demand for priority health services and products. The core purpose of the activity is to promote key healthy behaviors and drive greater use of High Impact Health Services (HIHS) and related health commodities among men, women, and children. In practical terms, the award is meant to support communication and marketing approaches that encourage people to adopt healthier practices, seek appropriate care, and consistently use essential health products, with the broader intent of reducing preventable maternal and child deaths and improving overall health indicators.

This opportunity sits within USAID/Mali's wider health sector program, which supports the Government of Mali (GOM), specifically the Ministry of Health (MOH), in strengthening the health sector through three main pillars: behavior change communications, health service delivery, and health systems strengthening. Although the SBCC/SM activity is expected to contribute to all three pillars, it is primarily designed to deliver results through SBCC and social marketing interventions rather than through direct service delivery or nationwide systems reforms. Separate USAID-funded awards are expected to focus more heavily on community-level delivery of high impact services and on health systems strengthening across the country, meaning this award is one part of a larger, coordinated portfolio rather than a stand-alone effort.

A major expectation built into the design is close coordination among USAID implementers. The SBCC/SM awardee is expected to work closely with other USAID-funded partners in Mali so that communication campaigns, community mobilization, and marketing efforts align with the availability and quality of services and commodities. This reflects a common program logic in public health: demand generation is most effective when supply and system capacity are addressed in parallel, so messaging and outreach should be synchronized with what clinics and community health platforms can actually deliver.

From an administrative standpoint, the funding opportunity is listed as discretionary and will be funded through a cooperative agreement, which typically means substantial involvement by USAID during implementation compared to a standard grant. USAID anticipates making one award under this RFA. The estimated total funding is $35,000,000, and both the award ceiling and floor are $35,000,000, signaling USAID's intent to make a single award at that fixed amount rather than a range of possible award sizes. There is no cost sharing or matching requirement indicated for applicants.

The opportunity is identified by Funding Opportunity Number RFA 688 14 000003, with a CFDA number of 98.001 (USAID Foreign Assistance for Programs Overseas). It was posted on April 4, 2014, created on April 29, 2014, and had an original and current closing date of June 11, 2014, with an archive date of July 31, 2014. Eligibility is listed as unrestricted, meaning it was open to any type of entity, subject to any additional eligibility clarifications that might appear in the full announcement text. The issuing agency is USAID/Mali in Bamako, and the contact email provided for access issues or inquiries is bamakoaao@usaid.gov.

Frequently Asked Questions (FAQs)

1) What is this USAID/Mali funding opportunity?

This is a USAID/Mali Request for Applications (RFA) for a Social and Behavior Change Communications (SBCC) and Social Marketing (SM) Activity in Mali. The activity is designed to improve health outcomes by influencing behaviors and increasing demand for priority health services and products.

2) What is the main purpose of the SBCC and Social Marketing Activity?

The core purpose is to promote key healthy behaviors and drive greater use of High Impact Health Services (HIHS) and related health commodities among men, women, and children. Practically, the award supports communication and marketing approaches that encourage healthier practices, appropriate care-seeking, and consistent use of essential health products.

3) What health results is this activity intended to support?

The broader intent is to reduce preventable maternal and child deaths and improve overall health indicators in Mali by increasing adoption of healthy behaviors and uptake of priority health services and commodities.

4) How does this opportunity fit within USAID/Mali's larger health program?

This opportunity sits within USAID/Mali's wider health sector program supporting the Government of Mali (GOM), specifically the Ministry of Health (MOH). USAID/Mali frames its health sector support around three pillars: behavior change communications, health service delivery, and health systems strengthening.

5) Is this award focused on service delivery or health systems strengthening?

Although the SBCC/SM activity is expected to contribute to all three pillars, it is primarily designed to deliver results through SBCC and social marketing interventions rather than through direct service delivery or nationwide health systems reforms.

6) Are there other USAID awards expected to cover service delivery and health systems strengthening?

Yes. Separate USAID-funded awards are expected to focus more heavily on community-level delivery of high impact services and on health systems strengthening across Mali. This SBCC/SM award is intended to be one part of a larger, coordinated portfolio rather than a stand-alone effort.

7) What level of coordination is expected with other partners and implementers?

Close coordination is a major expectation. The SBCC/SM awardee is expected to work closely with other USAID-funded partners in Mali so communication campaigns, community mobilization, and marketing efforts align with the availability and quality of services and commodities.

8) Why is coordination with supply and services emphasized?

The RFA reflects the program logic that demand generation is most effective when supply and system capacity are addressed in parallel. In other words, messaging and outreach should be synchronized with what clinics and community health platforms can actually deliver.

9) What type of funding mechanism will USAID use for this award?

USAID plans to fund this opportunity through a cooperative agreement. In general, a cooperative agreement typically involves substantial involvement by USAID during implementation compared to a standard grant.

10) Is this opportunity discretionary or mandatory funding?

The opportunity is listed as discretionary.

11) How many awards does USAID anticipate making under this RFA?

USAID anticipates making one award under this RFA.

12) What is the estimated total funding amount?

The estimated total funding is $35,000,000.

13) What are the award ceiling and award floor?

Both the award ceiling and the award floor are $35,000,000. This signals an intent to make a single award at a fixed amount rather than offering a range of possible award sizes.

14) Is cost sharing or matching required?

No cost sharing or matching requirement is indicated for applicants.

15) What is the Funding Opportunity Number for this RFA?

The Funding Opportunity Number is RFA 688 14 000003.

16) What is the CFDA number associated with this opportunity?

The CFDA number is 98.001 (USAID Foreign Assistance for Programs Overseas).

17) When was the opportunity posted and when did it close?

It was posted on April 4, 2014. The original and current closing date listed is June 11, 2014.

18) What are the created date and archive date?

The opportunity record was created on April 29, 2014, and the archive date is July 31, 2014.

19) Who is eligible to apply?

Eligibility is listed as unrestricted, meaning it was open to any type of entity, subject to any additional eligibility clarifications that may appear in the full announcement text.

20) Which USAID office issued this RFA and where is it located?

The issuing agency is USAID/Mali in Bamako.

21) What email should applicants use for access issues or inquiries?

The contact email provided is bamakoaao@usaid.gov.

22) What populations are specifically mentioned as intended beneficiaries?

The activity is intended to promote the use of high impact services and commodities among men, women, and children.

23) What does "HIHS" refer to in the context of this RFA?

HIHS refers to High Impact Health Services. The activity is meant to increase demand for these services and for related health commodities.

24) Does this opportunity fund direct nationwide systems reform?

Based on the description provided, the activity is primarily designed to deliver results through SBCC and social marketing interventions rather than through direct nationwide systems reforms.

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