Opportunity Information: Apply for FAS OTP MAP 052909

  • The Unified Export Strategy in the agriculture sector is offering a public funding opportunity titled "MAP Availability of Funds For FY 2010" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.601 Market Access Program.
  • This funding opportunity was created on Apr 30, 2009 and posted on Apr 30, 2009.
  • Applicants must submit their applications by May 29, 2009. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $200,000,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $200,000,000.00 in funding.
  • The number of recipients for this funding is limited to 75 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • To participate in the MAP, an applicant must be a nonprofit U.S. agricultural trade organization, a nonprofit state regional trade group (SRTGs), a nonprofit U.S. agricultural cooperative, or a State agency. A small sized U.S. commercial entity may participate through a MAP participant.
Apply for FAS OTP MAP 052909

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Opportunity Summary:

The Market Access Program (MAP) Availability of Funds for FY 2010 is a discretionary federal grant opportunity (Funding Opportunity Number: FAS OTP MAP 052909; CFDA 10.601) administered under the Unified Export Strategy and authorized by Section 203 of the Agricultural Trade Act of 1978, as amended, with implementing rules in 7 CFR part 1485. The program is built around a cost-share model, meaning recipients are expected to contribute matching resources alongside federal funds. The overall goal is straightforward but broad: to help create, expand, and maintain foreign markets for U.S. agricultural commodities and products by supporting marketing and market development activities overseas. All U.S. agricultural commodities are eligible except tobacco.

Funding under MAP for FY 2010 is made available through a competitive process, with applications evaluated using criteria laid out in the announcement and the MAP regulations. The agency emphasis is not simply on running promotional activities, but on backing proposals that show a clear and credible long-term agricultural trade strategy. Applicants are expected to present a program effectiveness timeline and define measurable checkpoints so that progress can be reviewed at specific intervals. In practice, this means proposals should include quantifiable goals tied to products and/or countries, rather than general statements about raising awareness. Another key factor in the evaluation is whether the project targets overseas markets with the strongest growth potential, aligning funding decisions with where export gains are most likely.

The opportunity also reflects the Foreign Agricultural Service (FAS) approach to performance management and strategic budgeting under the Government Performance and Results Act (GPRA) of 1993 and USDA Food and Agricultural Policy (FAP). In allocating resources, FAS prioritizes applicants that can demonstrate performance, track outcomes, and directly support these broader federal planning and accountability frameworks. The underlying idea is that MAP funds should be used where they can show measurable export-market impact and where results can be demonstrated over time, not just in one-off activities.

From a funding standpoint, the notice lists an estimated total funding amount of $200,000,000, with an award ceiling also stated as $200,000,000 and an award floor of $0. The program anticipated approximately 75 awards. The instrument type is a grant, and the activity category is Agriculture. The posting date and creation date were April 30, 2009, with an application deadline (original and current closing date) of May 29, 2009, and an archive date of May 30, 2009.

Eligibility is limited to specific types of U.S.-based entities. Applicants must be one of the following: a nonprofit U.S. agricultural trade organization, a nonprofit State Regional Trade Group (SRTG), a nonprofit U.S. agricultural cooperative, or a State agency. The notice also notes that a small-sized U.S. commercial entity cannot apply directly but may participate through an eligible MAP participant, which is a common structure for export promotion programs that operate through industry associations, cooperatives, or state-led export groups.

For applicants or interested parties who need help obtaining or accessing the full announcement, the notice provides a contact point: Phyllis Smith, Management Analyst, at (202) 720-9178, and also lists Alicia Smith as an additional contact. The announcement references an additional information link labeled "MAP Announcement," which would typically contain the detailed program guidance, eligible activities, cost-share rules, reporting requirements, and the full evaluation and selection criteria.

Market Access Program (MAP) Availability of Funds for FY 2010 - FAQs

1) What is this grant opportunity?

This opportunity is the Market Access Program (MAP) Availability of Funds for FY 2010, a discretionary federal grant program administered by USDA's Foreign Agricultural Service (FAS) under the Unified Export Strategy.

2) What is the Funding Opportunity Number and CFDA number?

The Funding Opportunity Number is FAS OTP MAP 052909 and the CFDA number is 10.601.

3) What is the legal authority for MAP?

MAP is authorized by Section 203 of the Agricultural Trade Act of 1978, as amended, with implementing rules in 7 CFR part 1485.

4) What is the purpose of MAP funding?

The goal of MAP is to help create, expand, and maintain foreign markets for U.S. agricultural commodities and products by supporting marketing and market development activities overseas.

5) Are all U.S. agricultural commodities eligible?

All U.S. agricultural commodities are eligible except tobacco.

6) What types of activities does MAP support?

MAP supports overseas marketing and market development activities intended to build and grow foreign markets for U.S. agricultural commodities and products. The announcement emphasizes activities tied to a credible long-term agricultural trade strategy rather than one-off promotions.

7) Is MAP a competitive grant program?

Yes. FY 2010 MAP funding is awarded through a competitive process, and applications are evaluated using criteria laid out in the notice and MAP regulations.

8) Does MAP require cost sharing or matching funds?

Yes. MAP is built around a cost-share model, meaning recipients are expected to contribute matching resources alongside federal funds.

9) What does FAS look for in strong proposals?

Based on the notice, FAS emphasizes proposals that:

  • Present a clear and credible long-term agricultural trade strategy
  • Include a program effectiveness timeline
  • Define measurable checkpoints for reviewing progress at specific intervals
  • Set quantifiable goals tied to products and/or countries (not just general awareness goals)
  • Target overseas markets with the strongest growth potential

10) How important are performance measurement and reporting concepts to this program?

They are central to how FAS prioritizes funding. The notice ties MAP to performance management and strategic budgeting expectations under GPRA (Government Performance and Results Act of 1993) and USDA Food and Agricultural Policy (FAP), and states that FAS prioritizes applicants that can demonstrate performance, track outcomes, and show measurable export-market impact over time.

11) What is the estimated total funding available for FY 2010?

The notice lists an estimated total funding amount of $200,000,000.

12) What are the award ceiling and award floor?

The award ceiling is stated as $200,000,000 and the award floor is $0.

13) Approximately how many awards does FAS anticipate making?

The program anticipated approximately 75 awards.

14) What type of funding instrument is used?

The instrument type is a grant.

15) What is the activity category for this opportunity?

The activity category is Agriculture.

16) Who is eligible to apply?

Eligibility is limited to the following U.S.-based entity types:

  • A nonprofit U.S. agricultural trade organization
  • A nonprofit State Regional Trade Group (SRTG)
  • A nonprofit U.S. agricultural cooperative
  • A State agency

17) Can a small U.S. commercial entity apply directly?

No. The notice states that a small-sized U.S. commercial entity cannot apply directly, but it may participate through an eligible MAP participant.

18) What does it mean to participate through an eligible MAP participant?

Based on the notice, MAP commonly operates through industry associations, cooperatives, or state-led export groups. In practice, that means an ineligible commercial entity would work with (or under) an eligible nonprofit trade organization, cooperative, SRTG, or State agency that submits the application and manages the award.

19) When was this opportunity posted?

The posting date (and creation date) was April 30, 2009.

20) What was the application deadline?

The application deadline (original and current closing date) was May 29, 2009.

21) When was the opportunity archived?

The archive date was May 30, 2009.

22) Where can applicants find the full program announcement and detailed guidance?

The notice references an additional information link labeled "MAP Announcement," which typically contains detailed program guidance such as eligible activities, cost-share rules, reporting requirements, and the full evaluation and selection criteria.

23) Who can be contacted for help accessing the full announcement or for questions?

The notice provides the following contact points:

  • Phyllis Smith, Management Analyst: (202) 720-9178
  • Alicia Smith (additional contact)

24) What kind of goals should an application include?

The notice indicates goals should be measurable and quantifiable, tied to specific products and/or countries, and supported by a timeline and checkpoints so progress can be assessed at specific intervals.

25) How does FAS decide which markets or projects to prioritize?

According to the notice, a key evaluation factor is whether the project targets overseas markets with the strongest growth potential, aligning funding decisions with where export gains are most likely.

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