Opportunity Information: Apply for DHS 14 NPPD 128 001
Apply for DHS 14 NPPD 128 001
- The Office of Procurement Operations Grants Division in the education sector is offering a public funding opportunity titled "National Cybersecurity Awareness Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 97.128 National Cyber Security Awareness.
- This funding opportunity was created on May 19, 2014 and posted on May 19, 2014.
- Applicants must submit their applications by Jun 20, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $1,100,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $1,100,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education Private institutions of higher education Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education.
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Opportunity Summary:
The National Cybersecurity Awareness Program grant opportunity (Funding Opportunity Number DHS 14 NPPD 128 001) is a Department of Homeland Security effort, led through DHS/NPPD/CSC, to strengthen and expand a nationwide public-facing cybersecurity awareness campaign. The program is framed as support for major federal cybersecurity policy direction, including the Presidents National Strategy to Secure Cyberspace, the Cyberspace Policy Review near-term actions, and Executive Order 13636. In practical terms, the award is meant to help DHS coordinate a broad coalition across the private sector, nonprofit organizations, and all levels of government to deliver consistent, widely distributed cybersecurity messages, tools, and activities. A central emphasis is expanding and promoting the existing Stop.Think.Connect. campaign and delivering high-impact support for National Cybersecurity Awareness Month, held each October.
The core purpose of the award is not research or technology development, but large-scale public education, outreach, and campaign execution. The recipient is expected to act as a national coordinator and amplifier: helping to shape messaging, serving as a visible spokesperson for cybersecurity awareness, building relationships with partners, and organizing activities that reach a wide range of audiences. The government is looking for an organization that can run a comprehensive awareness initiative with real reach, practical materials, and measurable results, rather than one-off events.
Program objectives focus on expanding cybersecurity awareness among several key groups: everyday home users, small and medium sized businesses, and the academic community spanning K-12 and higher education (including educators, administrators, and students). The work involves designing and delivering targeted outreach programs and activities for these audiences, as well as participating in or organizing meetings, conferences, events, and other initiatives that spread campaign messaging. Another major expectation is the creation of reusable outreach collateral such as brochures and other materials that can be adopted by multiple stakeholder groups, along with maintaining a centralized repository where cybersecurity awareness activities and materials can be stored, accessed, and reused.
Partnership building is a required element. The opportunity calls out collaboration with key stakeholder organizations, including the Multi-State Information Sharing and Analysis Center (MS-ISAC), to help reach state and local communities effectively. The award also extends into cyber workforce development efforts, specifically supporting enhancements to existing classroom curriculum and the creation of new curriculum when needed. That signals a priority on turning awareness into longer-term capacity building by strengthening education pipelines and helping institutions teach relevant cybersecurity concepts in structured, adoptable formats.
A large portion of the work centers on planning and executing National Cybersecurity Awareness Month. Expected activities may include arranging TV and radio promotion using identified spokespeople, distributing messaging through multiple media channels, creating and disseminating campaign materials, developing website content, and designing tailored activities specifically for small and medium businesses, academia, and home users. The program also anticipates targeted events to promote the month, including a kickoff-style event, suggesting a need for strong event planning, communications, and partner coordination capabilities.
Measurement and evaluation are built into the requirements. The recipient must provide DHS/NPPD/CSC with expert analysis on how effective the awareness efforts are, using methods such as website analytics (for example, tracking hits), surveys, and research into changes in attitudes or behaviors. The program also allows for broader evaluation through independent studies, government surveys, or polls to detect larger shifts in public attitudes or related policy impacts. In other words, the campaign is expected to be run like a serious national public education effort, with performance data and evaluation, not just content creation and outreach.
Administratively, this is a discretionary opportunity using a cooperative agreement, meaning DHS expects substantial involvement and coordination with the awardee during performance. It is categorized under education (CFDA 97.128 National Cyber Security Awareness). The opportunity anticipated a single award, with an estimated total funding level of $1,100,000, an award ceiling of $1,100,000, and an award floor of $100,000. There is no cost sharing or matching requirement. Eligible applicants include public and state controlled institutions of higher education, private institutions of higher education, and IRS recognized 501(c)(3) nonprofits (other than institutions of higher education). The posting date was May 19, 2014, with a closing date of June 20, 2014, and the opportunity was later archived on July 20, 2014.
Overall, the opportunity is aimed at selecting one capable national partner to help DHS scale a unified cybersecurity awareness message, expand Stop.Think.Connect., strengthen National Cybersecurity Awareness Month execution, deepen engagement with schools and small businesses, and provide credible evidence that the campaign is influencing awareness and behavior across the country.
National Cybersecurity Awareness Program Grant (DHS 14 NPPD 128 001): FAQs
What is the National Cybersecurity Awareness Program grant?
It is a Department of Homeland Security (DHS) grant opportunity (Funding Opportunity Number DHS 14 NPPD 128 001), led through DHS/NPPD/CSC, intended to strengthen and expand a nationwide, public-facing cybersecurity awareness campaign.
What is the main purpose of this funding opportunity?
The purpose is large-scale public education, outreach, and national campaign execution that expands cybersecurity awareness. The focus is on delivering consistent, widely distributed messages, tools, and activities rather than conducting research or developing new technology.
Is this grant for research or technology development?
No. The opportunity explicitly emphasizes that the core purpose is not research or technology development, but public education, outreach, and campaign execution at national scale.
How does this program align with federal cybersecurity policy?
The program is framed as supporting major federal cybersecurity policy direction, including the President's National Strategy to Secure Cyberspace, the Cyberspace Policy Review near-term actions, and Executive Order 13636.
What campaign is a central emphasis of this grant?
A central emphasis is expanding and promoting the existing Stop.Think.Connect. campaign as part of a unified national cybersecurity awareness effort.
What role is the awardee expected to play?
The recipient is expected to act as a national coordinator and amplifier by shaping messaging, serving as a visible spokesperson for cybersecurity awareness, building relationships with partners, and organizing activities that reach a wide range of audiences.
What audiences are specifically targeted by the program objectives?
The objectives focus on expanding cybersecurity awareness among everyday home users, small and medium sized businesses, and the academic community spanning K-12 and higher education (including educators, administrators, and students).
What kinds of activities are expected under this award?
Expected activities include designing and delivering targeted outreach programs, participating in or organizing meetings and conferences, running events and initiatives that spread campaign messaging, producing and distributing campaign materials, and creating website content supporting awareness efforts.
What deliverables or materials does the opportunity anticipate?
The opportunity anticipates reusable outreach collateral such as brochures and other materials that can be adopted by multiple stakeholder groups, along with a centralized repository where cybersecurity awareness activities and materials can be stored, accessed, and reused.
Is partnership building required?
Yes. Partnership building is a required element. DHS expects the awardee to coordinate a broad coalition across the private sector, nonprofit organizations, and all levels of government to deliver consistent cybersecurity messages and activities.
Are there specific stakeholder organizations mentioned for collaboration?
Yes. The opportunity calls out collaboration with key stakeholder organizations, including the Multi-State Information Sharing and Analysis Center (MS-ISAC), to help reach state and local communities effectively.
Does the program include education or workforce development components?
Yes. The award extends into cyber workforce development efforts by supporting enhancements to existing classroom curriculum and the creation of new curriculum when needed.
How is National Cybersecurity Awareness Month involved?
A large portion of the work centers on planning and executing National Cybersecurity Awareness Month, held each October, including high-impact support and promotional and outreach activities tied to the month.
What kinds of National Cybersecurity Awareness Month activities are anticipated?
Anticipated activities may include arranging TV and radio promotion using identified spokespeople, distributing messaging through multiple media channels, creating and disseminating campaign materials, developing website content, and designing tailored activities for small and medium businesses, academia, and home users. The program also anticipates targeted events such as a kickoff-style event.
Is evaluation and measurement required as part of the grant?
Yes. Measurement and evaluation are built into the requirements. The recipient must provide DHS/NPPD/CSC with expert analysis on effectiveness using methods such as website analytics (for example, tracking hits), surveys, and research into changes in attitudes or behaviors.
Can evaluation include broader or independent studies?
Yes. The program allows for broader evaluation through independent studies, government surveys, or polls to detect larger shifts in public attitudes or related policy impacts.
What type of funding mechanism is used for this opportunity?
This is a discretionary opportunity using a cooperative agreement, meaning DHS expects substantial involvement and coordination with the awardee during performance.
What is the CFDA number and program category?
It is categorized under education with CFDA 97.128 (National Cyber Security Awareness).
How many awards were anticipated?
The opportunity anticipated a single award.
What was the estimated total funding and award ceiling?
The estimated total funding level was $1,100,000, and the award ceiling was $1,100,000.
What was the award floor?
The award floor was $100,000.
Is there a cost sharing or matching requirement?
No. The opportunity states there is no cost sharing or matching requirement.
Who was eligible to apply?
Eligible applicants included public and state controlled institutions of higher education, private institutions of higher education, and IRS-recognized 501(c)(3) nonprofits (other than institutions of higher education).
What were the posting and closing dates for applications?
The posting date was May 19, 2014, and the closing date was June 20, 2014.
Is this opportunity still active?
No. The opportunity was later archived on July 20, 2014.
What does DHS appear to be looking for in an awardee?
DHS is looking for one capable national partner that can scale a unified cybersecurity awareness message, expand Stop.Think.Connect., strengthen National Cybersecurity Awareness Month execution, deepen engagement with schools and small businesses, and produce credible evidence that the campaign is influencing awareness and behavior.
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