Opportunity Information: Apply for DHS 14 NPPD 128 001 A
Apply for DHS 14 NPPD 128 001 A
- The Office of Procurement Operations Grants Division in the education sector is offering a public funding opportunity titled "National Cybersecurity Awareness Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 97.128 National Cyber Security Awareness.
- This funding opportunity was created on Jul 24, 2014 and posted on Jul 24, 2014.
- Applicants must submit their applications by Aug 7, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $1,100,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $1,100,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Independent school districts Private institutions of higher education Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Public and State controlled institutions of higher education.
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Opportunity Summary:
The National Cybersecurity Awareness Program grant opportunity (Funding Opportunity Number DHS 14 NPPD 128 001 A; CFDA 97.128) is a DHS cooperative agreement intended to strengthen and expand a nationwide cybersecurity awareness effort. The program is sponsored by the Department of Homeland Security, National Protection and Programs Directorate, Cybersecurity and Communications (DHS/NPPD/CSC), and is framed around implementing federal cybersecurity priorities tied to the Cyberspace Policy Review Near Term Action #6, the President's National Strategy to Secure Cyberspace, and support for Executive Order 13636. At its core, the opportunity funds an organization that can coordinate a broad, multi-partner public awareness campaign that pushes practical cybersecurity habits to a wide audience, while also helping DHS unify messaging across government and private-sector partners.
The central focus of the work is to promote and grow the national cybersecurity awareness campaign, especially the Stop.Think.Connect. Campaign, and to provide major support for National Cybersecurity Awareness Month (NCSAM) held in October. The selected awardee is expected to act as a key amplifier for DHS messaging by serving in a public-facing role (including spokesperson-style activities where appropriate), building coalitions and working relationships, and organizing coordinated outreach that reaches everyday home users, small and medium-sized businesses, and the education community. The academic target is broad and includes K-12 and higher education educators, administrators, and students, reflecting DHS interest in both near-term safer online behavior and longer-term workforce readiness.
A major set of deliverables revolves around creating, curating, and distributing audience-specific outreach materials. This includes developing cybersecurity awareness collateral such as brochures and other reusable materials that can be leveraged by many stakeholder groups, and also serving as a central repository for awareness activities and collateral so partners can access and reuse consistent messaging. Beyond static materials, the program emphasizes active outreach through meetings, conferences, events, and related initiatives. The awardee is expected not only to attend and participate in these engagements but also to identify opportunities and help create events that increase visibility and adoption of safer practices across different communities.
Partnership building is a core expectation, with explicit emphasis on collaborating with private sector and nonprofit organizations alongside federal, state, and local government entities. The opportunity highlights partnering with the Multi-State Information Sharing and Analysis Center (MS-ISAC) to more effectively reach state and local communities. In practice, this means the awardee should be capable of operating in a coalition environment, aligning diverse partners around shared campaign themes, and helping DHS drive a coordinated messaging effort rather than a collection of disconnected outreach efforts.
The grant also includes a workforce development component, asking the recipient to develop and maintain efforts that advance cyber workforce development. This can include enhancing existing in-classroom curriculum and developing new curriculum as needed. In other words, DHS is not only looking for broad public-awareness messaging, but also for education-focused outputs that can help build skills and interest in cybersecurity pathways, particularly in formal educational settings.
Support for National Cybersecurity Awareness Month is described in concrete operational terms. Potential activities include television and radio promotion of campaign messages using identified spokespeople, promoting messages across multiple media channels, creating and disseminating campaign materials, developing website content, tailoring activities specifically for small and medium businesses, academia, and home users, and organizing targeted events such as a formal "kick off" for the month. This signals that DHS expects a highly visible, multi-channel communications push during October, backed by planning, content development, and partner coordination.
Finally, the recipient is expected to help DHS evaluate whether awareness efforts are working. The opportunity calls for expert analysis of effectiveness, with example methods such as tracking website hits, conducting surveys, researching measurable changes in attitudes or behaviors, and analyzing broader shifts in public attitudes or policy using independent studies, government surveys, or polling data. This evaluation expectation suggests the program values evidence-based outreach, where campaign tactics can be assessed and adjusted based on data rather than intuition alone.
In terms of funding structure and eligibility, this was a discretionary opportunity using a cooperative agreement, meaning DHS anticipates substantial involvement in guiding or collaborating on the work. The estimated total funding is $1,100,000, with an award ceiling of $1,100,000 and an award floor of $50,000, and DHS expected to make one award. There is no cost sharing or matching requirement listed. Eligible applicants include 501(c)(3) nonprofits (other than institutions of higher education), private institutions of higher education, public and state-controlled institutions of higher education, and independent school districts. The posting date was July 24, 2014, with an original and current closing date of August 7, 2014, and the archive date of September 6, 2014. For access issues or questions, the listed contact was Grants Specialist Tamara Marshall Jones (phone 202-447-0177).
National Cybersecurity Awareness Program Grant (DHS 14 NPPD 128 001 A; CFDA 97.128) FAQs
What is the National Cybersecurity Awareness Program grant?
This opportunity is a DHS cooperative agreement intended to strengthen and expand a nationwide cybersecurity awareness effort. The work centers on coordinating a broad, multi-partner public awareness campaign that promotes practical cybersecurity habits and helps DHS unify messaging across government and private-sector partners.
Which federal agency is sponsoring this grant?
The program is sponsored by the Department of Homeland Security (DHS), National Protection and Programs Directorate, Cybersecurity and Communications (DHS/NPPD/CSC).
What is the Funding Opportunity Number and CFDA number?
The Funding Opportunity Number is DHS 14 NPPD 128 001 A and the CFDA number is 97.128.
What type of funding mechanism is being used?
This is a discretionary opportunity using a cooperative agreement. That structure indicates DHS anticipates substantial involvement in guiding or collaborating on the funded work.
How many awards does DHS expect to make?
DHS expected to make one award.
How much funding is available?
The estimated total funding is $1,100,000.
What are the award ceiling and award floor?
The award ceiling is $1,100,000 and the award floor is $50,000.
Is there a cost share or match requirement?
No cost sharing or matching requirement is listed for this opportunity.
Who is eligible to apply?
Eligible applicants include 501(c)(3) nonprofits (other than institutions of higher education), private institutions of higher education, public and state-controlled institutions of higher education, and independent school districts.
What is the overall purpose of the funded work?
The core purpose is to coordinate and grow a national cybersecurity awareness campaign that reaches a wide audience, promotes practical safer online behavior, and supports DHS efforts to align messaging across many partners rather than having disconnected outreach efforts.
Which national campaign is specifically emphasized?
The opportunity highlights promoting and growing the national cybersecurity awareness campaign, especially the Stop.Think.Connect. Campaign.
What is National Cybersecurity Awareness Month (NCSAM), and how does it fit into the grant?
NCSAM is held in October, and the awardee is expected to provide major support for it. The description signals a highly visible, multi-channel communications push during October backed by planning, content development, and partner coordination.
Who is the intended audience for the awareness efforts?
The work is intended to reach everyday home users, small and medium-sized businesses, and the education community. The academic audience is broad and includes K-12 and higher education educators, administrators, and students.
What public-facing role is the awardee expected to play?
The awardee is expected to serve in a public-facing role as a key amplifier for DHS messaging, including spokesperson-style activities where appropriate, while building coalitions and organizing coordinated outreach.
What kinds of outreach materials are expected as deliverables?
The awardee is expected to create, curate, and distribute audience-specific outreach materials. Examples include brochures and other reusable cybersecurity awareness collateral that many stakeholder groups can leverage.
Is the awardee expected to manage a repository of campaign materials?
Yes. The opportunity describes serving as a central repository for awareness activities and collateral so partners can access and reuse consistent messaging.
Besides materials, what types of outreach activities are emphasized?
The program emphasizes active outreach through meetings, conferences, events, and related initiatives. The awardee is expected to attend and participate, identify opportunities, and help create events that increase visibility and adoption of safer practices across communities.
How important are partnerships in this opportunity?
Partnership building is a core expectation. The work explicitly emphasizes collaborating with private sector and nonprofit organizations alongside federal, state, and local government entities, and aligning diverse partners around shared campaign themes.
Is there a specific partner mentioned for state and local outreach?
Yes. The opportunity highlights partnering with the Multi-State Information Sharing and Analysis Center (MS-ISAC) to more effectively reach state and local communities.
Does the grant include a workforce development component?
Yes. The recipient is asked to develop and maintain efforts that advance cyber workforce development, including enhancing existing in-classroom curriculum and developing new curriculum as needed.
What kinds of activities are suggested for supporting NCSAM?
Examples include television and radio promotion of campaign messages using identified spokespeople, promoting messages across multiple media channels, creating and disseminating campaign materials, developing website content, tailoring activities for small and medium businesses, academia, and home users, and organizing targeted events such as a formal kick off for the month.
How does DHS expect the awardee to measure whether the awareness campaign is working?
The recipient is expected to help DHS evaluate effectiveness through expert analysis. Example methods include tracking website hits, conducting surveys, researching measurable changes in attitudes or behaviors, and analyzing broader shifts in public attitudes or policy using independent studies, government surveys, or polling data.
What federal priorities or policy references frame this program?
The opportunity is framed around implementing federal cybersecurity priorities tied to the Cyberspace Policy Review Near Term Action #6, the President's National Strategy to Secure Cyberspace, and support for Executive Order 13636.
When was this opportunity posted and when did it close?
The posting date was July 24, 2014. The original and current closing date was August 7, 2014.
When was the opportunity archived?
The archive date was September 6, 2014.
Who is the listed point of contact for access issues or questions?
The listed contact was Grants Specialist Tamara Marshall Jones at 202-447-0177.
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