Opportunity Information: Apply for S CH500 15 CR141
Apply for S CH500 15 CR141
- The U.S. Mission to China in the education sector is offering a public funding opportunity titled "New Media Exchange" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040 Public Diplomacy Programs.
- This funding opportunity was created on Aug 5, 2015 and posted on Aug 5, 2015.
- Applicants must submit their applications by Sep 8, 2015. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $100,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education.
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Opportunity Summary:
The "New Media Exchange" grant opportunity (Funding Opportunity Number S CH500 15 CR141) was offered by the U.S. Mission to China through the U.S. Embassy in Beijing, specifically under Public Affairs Section (PAS) Beijing. It is a discretionary grant in the Education activity category (CFDA 19.040, Public Diplomacy Programs) aimed at creating a targeted exchange program for emerging Chinese bloggers. The core purpose is to bring a group of up-and-coming Chinese online content creators to the United States for an intensive, structured experience focused on learning about U.S. healthcare and education systems, while also gaining some exposure to American online media practices and environments.
The program concept goes beyond formal site visits and professional briefings by requiring meaningful interaction with everyday American life. A key element is exposure to diverse American families who are willing to share their experiences, with the goal of giving participants a broader, more nuanced understanding of the United States as a society. In practice, this implies a blend of professional programming (meetings with relevant organizations, institutions, experts, or media outlets connected to healthcare, education, and digital media) and cultural or community-based engagement that helps participants contextualize what they see within real family and community settings.
The grant recipient would carry the primary responsibility for designing and executing the U.S.-based portion of the exchange. This includes organizing all program elements in the United States, building and managing the schedule, monitoring participant progress during the exchange, and handling travel logistics for participants traveling from China to the United States and back. In other words, the implementing organization would be expected to manage the exchange end-to-end on the U.S. side, ensuring that the itinerary is coherent, the objectives are met, participants are supported throughout, and travel and timing are properly coordinated.
Funding for the opportunity was estimated at a total of $100,000, with an award ceiling of $100,000 and a floor of $20,000, and the embassy anticipated making one award. There was no cost sharing or matching requirement. Eligibility was limited to nonprofit organizations with 501(c)(3) IRS status, excluding institutions of higher education. The opportunity was posted on August 5, 2015, with an application deadline of September 8, 2015, and it was archived on October 8, 2015. For access issues or questions at the time, the point of contact listed was William Couch, Assistant Cultural Affairs Officer at the U.S. Embassy in Beijing.
New Media Exchange Grant (Funding Opportunity Number S CH500 15 CR141) - FAQs
What is the name of this grant opportunity?
The opportunity is called the "New Media Exchange" grant.
What is the Funding Opportunity Number for this grant?
The Funding Opportunity Number is S CH500 15 CR141.
Which U.S. government office offered this grant?
The grant was offered by the U.S. Mission to China through the U.S. Embassy in Beijing, under the Public Affairs Section (PAS) Beijing.
What type of grant is it?
It was described as a discretionary grant.
What activity category does this grant fall under?
The activity category is Education.
What CFDA program is associated with this opportunity?
The opportunity is associated with CFDA 19.040, Public Diplomacy Programs.
What is the main purpose of the New Media Exchange program?
The core purpose is to create a targeted exchange program that brings emerging Chinese bloggers (up-and-coming Chinese online content creators) to the United States for an intensive, structured learning experience.
Who are the intended participants?
The intended participants are emerging Chinese bloggers and up-and-coming Chinese online content creators.
Where does the exchange take place?
The exchange is U.S.-based, with participants traveling from China to the United States and returning to China afterward.
What topics are participants expected to focus on during the exchange?
The exchange is focused on learning about U.S. healthcare and education systems, with some exposure to American online media practices and environments.
Does the program include only formal meetings and site visits?
No. The concept explicitly goes beyond formal site visits and professional briefings by requiring meaningful interaction with everyday American life.
What does "meaningful interaction with everyday American life" mean in this program?
A key element is exposure to diverse American families willing to share their experiences, so participants gain a broader, more nuanced understanding of the United States as a society. This implies cultural or community-based engagement in addition to professional programming.
What kinds of professional program elements are implied?
The description implies meetings with relevant organizations, institutions, experts, or media outlets connected to healthcare, education, and digital media, along with briefings and site visits as part of a structured itinerary.
Who is responsible for designing and running the U.S. portion of the exchange?
The grant recipient (implementing organization) would carry the primary responsibility for designing and executing the U.S.-based portion of the exchange.
What responsibilities would the implementing organization have?
Responsibilities include organizing all U.S. program elements, building and managing the schedule, monitoring participant progress during the exchange, and handling travel logistics for participants traveling from China to the United States and back.
How much funding was available?
The estimated total program funding was $100,000.
What was the award ceiling?
The award ceiling was $100,000.
What was the award floor?
The award floor was $20,000.
How many awards were expected to be made?
The embassy anticipated making one award.
Was cost sharing or matching required?
No. There was no cost sharing or matching requirement.
Who was eligible to apply?
Eligibility was limited to nonprofit organizations with 501(c)(3) IRS status.
Were institutions of higher education eligible?
No. Institutions of higher education were excluded from eligibility.
When was the opportunity posted?
The opportunity was posted on August 5, 2015.
What was the application deadline?
The application deadline was September 8, 2015.
When was the opportunity archived?
The opportunity was archived on October 8, 2015.
Who was the point of contact for access issues or questions?
The listed point of contact was William Couch, Assistant Cultural Affairs Officer at the U.S. Embassy in Beijing.
Is the grant focused on public diplomacy?
Yes. It was associated with CFDA 19.040, Public Diplomacy Programs, and was administered through the embassy's Public Affairs Section.
What is the intended program design style described in the opportunity?
The program is intended to blend structured professional programming (healthcare, education, and digital media-related meetings and briefings) with community and family-based engagement to help participants contextualize what they learn within real American family and community settings.
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