Opportunity Information: Apply for RFA 118 11 000004
Apply for RFA 118 11 000004
- The Russia USAID Moscow in the community development sector is offering a public funding opportunity titled "Promoting New Media and Media Convergence in Russia" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001 USAID Foreign Assistance for Programs Overseas.
- This funding opportunity was created on Mar 29, 2011 and posted on Mar 14, 2011.
- Applicants must submit their applications by Apr 22, 2011 Applications are due no later than 1700 Moscow time on April 22, 2011. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $4,000,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- Qualified applicants may be U.S. private voluntary organizations (U.S. PVOs) and/or U.S., Russian or other non U.S. non governmental organizations (NGOs) or private, non profit organizations (or for profit companies willing to forego profits), including universities, research organizations, professional associations, and relevant special interest associations. Public International Organizations (PIOs) and faith based and community organizations are also eligible for award. In support of the Agency s interest in fostering a larger assistance base and expanding the number and sustainability of development partners, USAID encourages applications from potential new partners, particularly if they are joined with a more experienced organization.
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Opportunity Summary:
The USAID opportunity titled "Promoting New Media and Media Convergence in Russia" (Funding Opportunity Number RFA-118-11-000004) was a discretionary funding competition issued by the USAID Mission in Moscow. It aimed to support Russia's independent media sector as it adapted to rapidly changing information and communications technologies (ICT), with a specific emphasis on helping traditional or existing independent outlets move toward more interactive, digitally oriented platforms. A central idea behind the program was that media was no longer just a one-way broadcast model; instead, USAID wanted to encourage models where citizens could more actively participate in public discussion, contribute content, and engage in online commentary and information exchange.
Programmatically, the grant focused on "media convergence," meaning the blending of different media formats and channels (for example, print, radio, television, and web) into integrated digital strategies, products, and workflows. The activity was designed to strengthen the ability of independent outlets to incorporate online tools and interactive features, which could include improved web and mobile presence, social media engagement, audience interaction features, and other approaches that allow two-way communication with the public. Beyond supporting media organizations themselves, the opportunity also emphasized broader ecosystem effects: it was intended to serve as an incubator for ideas, tools, and methodologies that explore how media professionals, civil society organizations, and everyday citizens find information, create it, and share it in a networked environment.
The funding instrument was a Cooperative Agreement, which typically indicates a more hands-on partnership model where the funder expects substantial involvement during implementation (as opposed to a more arms-length grant). The activity category was listed as Community Development, reflecting the program's intent to expand civic participation and strengthen community-level engagement through improved access to information and platforms for dialogue. USAID expected to make one award under this solicitation.
Financially, the anticipated award size was large for a single implementer, with an award floor of $3.5 million and an award ceiling of $4.0 million, and there was no cost-sharing or matching requirement stated. The opportunity was posted on March 14, 2011, with an application deadline of April 22, 2011, by 1700 (5:00 PM) Moscow time. The archive date was May 22, 2011, indicating the opportunity was time-bound and tied to that 2011 competition window.
Eligibility was intentionally broad and designed to attract a wide range of capable implementers. Qualified applicants could include U.S. private voluntary organizations (PVOs), U.S., Russian, or other non-U.S. non-governmental organizations (NGOs), and private nonprofit organizations. Universities, research organizations, professional associations, and relevant special interest associations were also eligible. Even for-profit companies could apply if they were willing to forego profits, and Public International Organizations (PIOs), faith-based organizations, and community organizations were explicitly included as eligible. USAID also signaled a desire to expand its partner base by encouraging applications from newer partners, particularly when teamed with more experienced organizations, suggesting that consortia or partnerships were welcome as a way to combine local knowledge with implementation experience.
For questions or issues accessing the full announcement, the listed contact was Alexander Borzov, Senior Acquisition and Assistance Specialist, with a Moscow phone number provided (495-728-5282). Overall, the opportunity centered on accelerating the shift of independent Russian media toward digital, interactive, and participatory models, while simultaneously strengthening the broader civic information environment by enabling citizens and civil society groups to play a more active role in creating and sharing information online.
FAQs: USAID - Promoting New Media and Media Convergence in Russia (RFA-118-11-000004)
What is the title and funding opportunity number of this USAID grant?
The opportunity is titled "Promoting New Media and Media Convergence in Russia" and the Funding Opportunity Number is RFA-118-11-000004.
Which USAID office issued this funding opportunity?
This was a discretionary funding competition issued by the USAID Mission in Moscow.
What was the main purpose of the program?
The program aimed to support Russia's independent media sector as it adapted to rapidly changing information and communications technologies (ICT). A major emphasis was helping traditional or existing independent outlets shift toward more interactive, digitally oriented platforms.
What does USAID mean by "new media" in this opportunity?
Based on the description, "new media" refers to more interactive, digital approaches to publishing and engagement, where audiences can participate in discussion, contribute content, and interact through online commentary and information exchange rather than relying on one-way broadcast models.
What is "media convergence" as described in the announcement?
"Media convergence" is the blending of different media formats and channels (such as print, radio, television, and web) into integrated digital strategies, products, and workflows.
What kinds of activities or features were the program trying to encourage?
The opportunity focused on strengthening independent outlets' ability to use online tools and interactive features. Examples mentioned include improved web and mobile presence, social media engagement, audience interaction features, and other two-way communication approaches that allow the public to engage directly with media content.
Was the program only about supporting media organizations themselves?
No. In addition to supporting media organizations, the program emphasized broader ecosystem effects. It was intended to act as an incubator for ideas, tools, and methodologies that explore how media professionals, civil society organizations, and everyday citizens find information, create it, and share it in a networked environment.
How did the opportunity describe the role of citizens and civil society?
A central concept was that media should not function only as a one-way broadcast model. USAID wanted to encourage participatory models where citizens could more actively join public discussions, contribute content, and engage in online commentary and information exchange, alongside civil society organizations and media professionals.
What type of funding instrument was used?
The funding instrument was a Cooperative Agreement.
What does it mean that the award was a Cooperative Agreement?
In general terms (as stated in the description), a Cooperative Agreement indicates a more hands-on partnership model where the funder expects substantial involvement during implementation, rather than a more arms-length grant relationship.
What activity category was this opportunity listed under?
The activity category was listed as Community Development, reflecting the intent to expand civic participation and strengthen community-level engagement through improved access to information and platforms for dialogue.
How many awards did USAID expect to make under this solicitation?
USAID expected to make one award under this solicitation.
What was the anticipated funding range for the award?
The anticipated award floor was $3.5 million and the award ceiling was $4.0 million.
Was cost sharing or matching funds required?
No cost-sharing or matching requirement was stated for this opportunity.
When was the opportunity posted?
The opportunity was posted on March 14, 2011.
What was the application deadline?
The application deadline was April 22, 2011, by 1700 (5:00 PM) Moscow time.
What does the archive date mean for this opportunity?
The archive date was May 22, 2011, indicating the opportunity was time-bound and tied to the 2011 competition window described in the announcement.
Who was eligible to apply?
Eligibility was broad. Eligible applicants included U.S. private voluntary organizations (PVOs); U.S., Russian, or other non-U.S. non-governmental organizations (NGOs); and private nonprofit organizations. Universities, research organizations, professional associations, and relevant special interest associations were also eligible. Public International Organizations (PIOs), faith-based organizations, and community organizations were explicitly included as well.
Could for-profit organizations apply?
Yes. For-profit companies could apply if they were willing to forego profits.
Did USAID encourage applications from newer partners?
Yes. USAID signaled that it wanted to expand its partner base by encouraging applications from newer partners, particularly when teamed with more experienced organizations.
Were partnerships or consortia allowed or encouraged?
Yes. The announcement suggested that teaming newer partners with experienced organizations was welcome, implying that consortia or partnerships could be a good way to combine local knowledge with implementation experience.
What region or country was the program focused on?
The opportunity focused on Russia, with an emphasis on Russia's independent media sector and the broader civic information environment.
What was the program trying to change about the media model?
The program emphasized a shift away from media as a one-way broadcast model toward interactive models that enable participation, content contribution, and two-way communication between outlets and the public.
What is the contact information provided for questions or access issues?
The listed contact was Alexander Borzov, Senior Acquisition and Assistance Specialist. A Moscow phone number was provided: (495) 728-5282.
Is this opportunity still open?
No. The information provided shows a 2011 posting date, a deadline of April 22, 2011, and an archive date of May 22, 2011, which indicates the competition window has closed.
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