Opportunity Information: Apply for NDRFP14 04

  • The U.S. Mission to India in the education sector is offering a public funding opportunity titled "Public Advocacy to Counter Violence Against Women" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040 Public Diplomacy Programs.
  • This funding opportunity was created on May 13, 2014 and posted on May 13, 2014.
  • Applicants must submit their applications by Jun 13, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $60,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $80,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Private institutions of higher education Public and State controlled institutions of higher education Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education.
Apply for NDRFP14 04

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Opportunity Summary:

The U.S. Embassy in New Delhi, through its Public Affairs Section, offered a discretionary grant opportunity (Funding Opportunity Number NDRFP14 04) to support a public advocacy campaign aimed at countering violence against women in India. The campaign was expected to focus specifically on two core problem areas: domestic violence and sexual assault. Rather than funding direct service delivery alone, the central purpose was to shape and elevate public discourse in a way that helps sustain and broaden action against violence, encouraging continued engagement and responsibility across society.

At the heart of the opportunity was the expectation that the selected organization would design and implement a communications and advocacy effort capable of influencing a wide mix of stakeholders. The embassy explicitly highlighted the need to motivate groups such as policymakers, members of the legal profession, activists, and youth leaders, while leaving room for additional audiences that play a role in prevention, accountability, and cultural change. In practical terms, the grant was oriented toward changing narratives, increasing awareness, strengthening public commitment, and keeping the issue visible and urgent for decision-makers and community influencers.

The award mechanism was a cooperative agreement, meaning the project would likely be carried out with substantial involvement or coordination with the U.S. Mission to India rather than operating entirely independently. The activity category was listed under education/public diplomacy programming (CFDA 19.040), reflecting an emphasis on outreach, public engagement, and advocacy-based approaches rather than purely research or law-enforcement interventions. A critical success factor identified in the announcement was the applicant's demonstrated expertise, capacity, and cultural sensitivity to build an advocacy campaign that is both effective and appropriate for the Indian context, recognizing the complexity and risk of harm that can come from poorly designed messaging on trauma and gender-based violence.

In terms of funding, the opportunity anticipated making one award, with an estimated total funding amount of $60,000. Proposed budgets were expected to fall within a typical range, with an award floor of $50,000 and an award ceiling of $80,000. Cost sharing or matching funds were not required, which reduces barriers for organizations that may not be able to contribute significant non-federal resources.

Eligibility was limited to certain types of organizations, including U.S. nonprofits with 501(c)(3) status (other than higher education institutions) as well as public, state-controlled, and private institutions of higher education. The opportunity was posted on May 13, 2014, with an application deadline of June 13, 2014, and it was later archived on July 13, 2014. Applicants needing help accessing the full announcement were directed to contact the Grant Applications Manager at the U.S. Embassy in New Delhi.

Frequently Asked Questions (FAQs)

What is this grant opportunity?

This was a discretionary grant opportunity offered by the U.S. Embassy in New Delhi through its Public Affairs Section. It was identified as Funding Opportunity Number NDRFP14 04.

What issue was the grant intended to address?

The grant supported a public advocacy campaign aimed at countering violence against women in India.

Which specific forms of violence were the campaign expected to focus on?

The campaign was expected to focus specifically on two core problem areas: domestic violence and sexual assault.

Was the grant designed to fund direct services?

Not primarily. The opportunity emphasized shaping and elevating public discourse rather than funding direct service delivery alone. The central purpose was to help sustain and broaden action against violence through advocacy and communications.

What was the main purpose of the campaign?

The central purpose was to shape and elevate public discourse in ways that sustain and broaden action against violence, encouraging continued engagement and responsibility across society.

What kinds of outcomes was the campaign expected to achieve?

The campaign was oriented toward changing narratives, increasing awareness, strengthening public commitment, and keeping the issue visible and urgent for decision-makers and community influencers.

Who were the intended audiences or stakeholders?

The embassy highlighted the need to motivate a wide mix of stakeholders, including policymakers, members of the legal profession, activists, and youth leaders. The announcement also left room for additional audiences that play a role in prevention, accountability, and cultural change.

What type of agreement would fund the project?

The award mechanism was a cooperative agreement.

What does it mean that the award was a cooperative agreement?

It indicates the project would likely be carried out with substantial involvement or coordination with the U.S. Mission to India, rather than operating entirely independently.

What program category did this opportunity fall under?

The activity category was education/public diplomacy programming under CFDA 19.040, reflecting an emphasis on outreach, public engagement, and advocacy-based approaches.

How many awards were expected to be made?

The opportunity anticipated making one award.

What was the estimated total funding amount?

The estimated total funding amount was $60,000.

What was the typical budget range for proposals?

The announcement described an award floor of $50,000 and an award ceiling of $80,000.

Was cost sharing or a match required?

No. Cost sharing or matching funds were not required.

Who was eligible to apply?

Eligibility was limited to: (1) U.S. nonprofits with 501(c)(3) status (other than higher education institutions) and (2) public, state-controlled, and private institutions of higher education.

When was the opportunity posted?

The opportunity was posted on May 13, 2014.

What was the application deadline?

The application deadline was June 13, 2014.

When was the opportunity archived?

The opportunity was later archived on July 13, 2014.

What was identified as a critical success factor for applicants?

A critical success factor was the applicant's demonstrated expertise, capacity, and cultural sensitivity to build an advocacy campaign that is effective and appropriate for the Indian context. The announcement also recognized the complexity and risk of harm that can come from poorly designed messaging on trauma and gender-based violence.

Who should applicants contact for help accessing the full announcement?

Applicants needing help accessing the full announcement were directed to contact the Grant Applications Manager at the U.S. Embassy in New Delhi.

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