Opportunity Information: Apply for HRSA 14 013
Apply for HRSA 14 013
- The Health Resources and Services Administration in the health sector is offering a public funding opportunity titled "Public Education Efforts to Increase Solid Organ Donation" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.134 Grants to Increase Organ Donations.
- This funding opportunity was created on Aug 9, 2013 and posted on Aug 9, 2013.
- Applicants must submit their applications by Dec 3, 2013. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The number of recipients for this funding is limited to 4 candidate(s).
- Eligible applicants include: Private institutions of higher education City or township governments Others (see text field entitled Additional Information on Eligibility for clarification) County governments State governments Native American tribal governments (Federally recognized) Public and State controlled institutions of higher education Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Native American tribal organizations (other than Federally recognized tribal governments).
- Eligible applicants are public or nonprofit private entities and may include State and local governments, Indian Tribal Governments, institutions of higher education, other nonprofit organizations such as faith based and community organizations, and Tribal organizations. Eligible applicants include Federally designated organ procurement organizations (OPOs) and other nonprofit private or public entities eligible for funds under Section 377A(b) of the Public Health Service (PHS) Act as amended, (42 U.S.C. 274f 1(b)). Applications that fail to meet the eligibility criteria by the time of the application deadline will not be considered for funding. If the applicant or any member of the project team is a member of the Organ Procurement and Transplant Network (OPTN), the applicant and all other OPTN members involved in the project are required to be in compliance with the final rule governing the operation of the OPTN, see 42 CFR part 121 or visit http://optn.transplant.hrsa.gov/.
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Opportunity Summary:
The Public Education Efforts to Increase Solid Organ Donation program (HRSA-14-013) is a discretionary, two-year grant opportunity run by the Division of Transplantation within HRSA (U.S. Department of Health and Human Services). Its central goal is to support public education and outreach that increases commitment to deceased organ donation, with an emphasis on turning positive attitudes into concrete actions like documenting donor intent and having family conversations about donation. A second, related aim is to improve knowledge among parents or guardians (and minors when age-appropriate) about pediatric transplantation and organ donation, and to increase parents or guardians willingness to authorize organ donation for a minor child in the event of death. A key boundary of the program is that funds cannot be used to educate about or promote living donation; the focus is specifically on deceased donation.
The program funds projects that implement and evaluate interventions designed to increase public commitment, and it offers two basic project models. Category 1 focuses on replication of empirically validated interventions, meaning applicants can bring a strategy that has already been demonstrated effective (either specifically for donor designation or from other health behavior-change research) into a new geographic area and implement it in a way that closely mirrors the original study. If minor local adaptations are needed, applicants must explain exactly what is changing and why, while maintaining fidelity to the core elements that made the intervention work. Category 2 supports combined community outreach interventions that intentionally pair community-based motivational activities with reinforcing media outreach (such as radio, TV, print, or internet). Applicants must clearly identify which pieces are community-based versus media-based, justify why each component fits the target audience, and show how the elements work together as a coordinated approach.
Applicants have broad flexibility in choosing target populations, outreach strategies, delivery methods, and settings, as long as the approach is well justified and appropriate for the audience. The announcement points to many possible venues where outreach could occur, including motor vehicle offices, faith-based and grassroots organizations, health centers, educational institutions, worksites, community centers, sports arenas, and fraternal organizations. These examples are not requirements, but the program explicitly encourages applicants to consider partnerships with faith-based and grassroots community organizations because of their ability to reach trusted community networks.
Evaluation is not optional in this program; every project must include both process evaluation (whether the activities were implemented as intended and reached the intended audience) and outcome evaluation (whether the project changed knowledge, attitudes, intent, or behavior). For projects focused on adult deceased donation, at least one required outcome measure is an increase in the number or rate of enrollments in a state donor registry. Applications must establish baseline benchmarks for donor sign-up rates, set a clear improvement goal, and include annual targets for each project year and target population, with both projected and actual rates presented. The evaluation plan also has to address real-world confounders by accounting for other donation-promotion efforts that might affect results, and by distinguishing the impact of the grant-funded work from external or ongoing activities in the community (for example, other Division of Transplantation projects, Donate Life America campaigns, or even donation-related storylines and media events).
Another major theme is collaboration, particularly between organizations skilled in community education/outreach and organizations with evaluation and behavioral/social science research expertise. HRSA strongly encourages applicants to apply and operate as a consortium or team. At minimum, the ideal team includes (1) at least one organization with demonstrated experience conducting community education and outreach to encourage organ donor commitment, and (2) at least one organization with demonstrated expertise in evaluation design and methods. Importantly, grant funds must support efforts that are not already part of the applicant’s routine ongoing activities; the program is meant to expand or add capacity rather than pay for business-as-usual outreach.
Eligibility is limited to public entities and nonprofit private entities. This includes state, county, and local governments; federally recognized tribal governments and other tribal organizations; public and state-controlled institutions of higher education and private institutions of higher education; and other nonprofits such as community and faith-based organizations. Federally designated organ procurement organizations (OPOs) are eligible as well. Applicants (and any project partners) that are members of the Organ Procurement and Transplantation Network (OPTN) must be in compliance with the OPTN final rule (42 CFR Part 121). The program is listed under CFDA 93.134 (Grants to Increase Organ Donations), does not require cost sharing or matching, and anticipated making about four awards under this specific announcement.
The term “organ†is defined consistently with OPTN regulations (42 CFR 121.2) and includes kidney, liver, heart, pancreas, and intestine (including associated portions of the gastrointestinal tract). Blood vessels recovered during organ recovery can be treated as part of the organ for program purposes when intended and labeled for organ transplantation. While the grants focus on organ donation, HRSA notes that projects may also indirectly increase tissue and eye donation, even though those are not the primary focus of the funding.
Key administrative details from the archived posting include: Posted August 9, 2013; application deadline December 3, 2013; archive date February 1, 2014; funding instrument is a grant; and the activity category is health. For assistance accessing the announcement, HRSA directs applicants to the HRSA Call Center (CallCenter@HRSA.GOV; 877-464-4772).
Frequently Asked Questions (FAQs)
What is the Public Education Efforts to Increase Solid Organ Donation program (HRSA-14-013)?
HRSA-14-013 is a discretionary, two-year grant opportunity administered by the Division of Transplantation within HRSA (U.S. Department of Health and Human Services). It supports public education and outreach projects designed to increase commitment to deceased organ donation.
What is the main goal of this grant?
The central goal is to fund public education and outreach that increases commitment to deceased organ donation, with an emphasis on converting positive attitudes into concrete actions, such as documenting donor intent (for example, enrolling in a state donor registry) and having family conversations about donation.
Is pediatric organ donation and transplantation included in the program goals?
Yes. A related goal is to improve knowledge among parents or guardians (and minors when age-appropriate) about pediatric transplantation and organ donation, and to increase parents or guardians willingness to authorize organ donation for a minor child in the event of death.
Can grant funds be used to educate about living donation?
No. The announcement sets a clear boundary that grant funds cannot be used to educate about or promote living donation. The focus is specifically on deceased donation.
How long is the project period?
The opportunity is described as a two-year grant program.
What kinds of projects does the program fund?
The program funds projects that implement and evaluate interventions intended to increase public commitment to deceased organ donation. Projects are expected to include both outreach/education activities and a required evaluation component.
What are the two project categories (models) offered under this announcement?
The program describes two basic models:
- Category 1: Replication of empirically validated interventions in a new geographic area, with close adherence to the original intervention and its core elements.
- Category 2: Combined community outreach interventions that pair community-based motivational activities with reinforcing media outreach (for example, radio, TV, print, or internet) as a coordinated approach.
What does "replication of empirically validated interventions" mean (Category 1)?
Category 1 supports bringing an intervention that has already been demonstrated effective into a new geographic area and implementing it in a way that closely mirrors the original study. The validated intervention may be specifically related to donor designation or may come from other health behavior-change research that can be applied in this context.
Are local adaptations allowed in Category 1 projects?
Minor local adaptations may be allowed, but applicants must explain exactly what is changing and why. The approach must maintain fidelity to the core elements responsible for the intervention's effectiveness.
What is required for Category 2 combined community outreach and media projects?
Applicants must clearly identify which components are community-based and which are media-based, justify why each component fits the target audience, and explain how the elements reinforce each other as a coordinated intervention.
Do applicants have flexibility in selecting target populations and outreach settings?
Yes. Applicants have broad flexibility in choosing target populations, outreach strategies, delivery methods, and settings, as long as the approach is well justified and appropriate for the intended audience.
What outreach venues are suggested in the announcement?
The announcement provides examples of potential venues, including motor vehicle offices, faith-based and grassroots organizations, health centers, educational institutions, worksites, community centers, sports arenas, and fraternal organizations. These are examples rather than requirements.
Are partnerships required, and what kinds of partners are encouraged?
Collaboration is a major theme of the program. HRSA strongly encourages applicants to apply and operate as a consortium or team. The announcement also explicitly encourages applicants to consider partnerships with faith-based and grassroots organizations due to their ability to reach trusted community networks.
What is the "ideal team" composition described in the announcement?
At minimum, the ideal team includes:
- At least one organization with demonstrated experience conducting community education and outreach to encourage organ donor commitment; and
- At least one organization with demonstrated expertise in evaluation design and methods (including behavioral and/or social science research expertise).
Is evaluation required?
Yes. Evaluation is not optional. Every project must include both process evaluation and outcome evaluation.
What is process evaluation in this program?
Process evaluation refers to assessing whether the activities were implemented as intended and whether they reached the intended audience.
What is outcome evaluation in this program?
Outcome evaluation refers to assessing whether the project changed knowledge, attitudes, intent, or behavior related to deceased organ donation.
Is increasing state donor registry enrollment required as an outcome measure?
For projects focused on adult deceased donation, at least one required outcome measure is an increase in the number or rate of enrollments in a state donor registry.
What baseline and targets are required for donor registry enrollment outcomes?
Applications must establish baseline benchmarks for donor sign-up rates, set a clear improvement goal, and include annual targets for each project year and target population. Projects must present both projected and actual rates.
Does the evaluation plan need to account for other donation-promotion activities in the community?
Yes. The evaluation plan must address real-world confounders by accounting for other donation-promotion efforts that might affect results. It must also distinguish the impact of the grant-funded work from external or ongoing activities (for example, other Division of Transplantation projects, Donate Life America campaigns, or donation-related media events and storylines).
Can the grant pay for activities that are already part of an organization's routine outreach work?
No. Grant funds must support efforts that are not already part of the applicant's routine ongoing activities. The program is intended to expand or add capacity rather than fund business-as-usual outreach.
Who is eligible to apply?
Eligibility is limited to public entities and nonprofit private entities. Eligible applicants include state, county, and local governments; federally recognized tribal governments and other tribal organizations; public and state-controlled institutions of higher education; private institutions of higher education; and other nonprofits such as community and faith-based organizations. Federally designated organ procurement organizations (OPOs) are eligible as well.
Are there compliance requirements for applicants or partners associated with OPTN?
Yes. Applicants (and any project partners) that are members of the Organ Procurement and Transplantation Network (OPTN) must be in compliance with the OPTN final rule (42 CFR Part 121).
What is the CFDA number for this program?
The program is listed under CFDA 93.134 (Grants to Increase Organ Donations).
Is cost sharing or matching required?
No. The opportunity states that cost sharing or matching is not required.
How many awards were anticipated under this specific announcement?
The posting anticipated making about four awards under this announcement.
How does the program define "organ" for purposes of this grant?
The term "organ" is defined consistently with OPTN regulations (42 CFR 121.2) and includes kidney, liver, heart, pancreas, and intestine (including associated portions of the gastrointestinal tract).
Are blood vessels included in the definition of "organ" for this program?
Yes, in a specific way. Blood vessels recovered during organ recovery can be treated as part of the organ for program purposes when they are intended and labeled for organ transplantation.
Does the program fund tissue or eye donation outreach?
The grants focus on organ donation. HRSA notes that projects may also indirectly increase tissue and eye donation, but those are not the primary focus of the funding.
What are the key posting details (dates and status) for this opportunity?
The archived posting lists: Posted August 9, 2013; application deadline December 3, 2013; archive date February 1, 2014. The funding instrument is a grant, and the activity category is health.
Who can applicants contact for help accessing the announcement?
HRSA directs applicants to the HRSA Call Center at CallCenter@HRSA.GOV or 877-464-4772 for assistance accessing the announcement.
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