Opportunity Information: Apply for USAID TANZANIA 10 003 RFA
Apply for USAID TANZANIA 10 003 RFA
- The Tanzania USAID Dar es Salaam in the health sector is offering a public funding opportunity titled "Tanzania Social Marketing Program (TSMP)" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001 USAID Foreign Assistance for Programs Overseas.
- This funding opportunity was created on Dec 4, 2009 and posted on Dec 4, 2009.
- Applicants must submit their applications by Jan 21, 2010. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $49,999,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $49,999,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: For profit organizations other than small businesses Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education.
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Opportunity Summary:
The Tanzania Social Marketing Program (TSMP) is a USAID-funded health initiative in Tanzania designed to improve the overall health status of Tanzanian families by using social marketing approaches that lead to clear, measurable behavior change. The opportunity is structured as a cooperative agreement, meaning the recipient would be expected to work closely with USAID during implementation rather than operating entirely independently. The program is set up to concentrate resources on priority public health areas where behavior change and improved access to health products and services can deliver large population-level results, specifically HIV/AIDS, family planning and reproductive health (FP/RH), child survival, and malaria.
The program is organized around two main intermediate results. The first is to aggressively expand the impact of targeted social marketing initiatives that are directly aligned with measurable behavioral outcomes in the four health areas named above. In practice, this implies a strong emphasis on evidence-based campaign design, strategic audience segmentation, and the use of commercial and community-based distribution and promotion channels that can demonstrably shift behaviors such as consistent condom use, uptake and continuation of modern contraception, care-seeking and preventive practices that reduce child morbidity and mortality, and malaria prevention and treatment behaviors. The focus on measurable outcomes suggests that monitoring and evaluation would be central, with implementers expected to define indicators, track changes, and continuously refine approaches to improve performance and reach.
The second intermediate result is to strengthen local capacity across civil society, the public sector, and the private sector so social marketing activities can be sustained in Tanzania and continue producing public health outcomes beyond the life of the award. This capacity-building element points to training, systems strengthening, and institutional development for Tanzanian partners, including potentially local NGOs, government entities at multiple administrative levels, and commercial actors involved in supply chains, distribution, communications, and service delivery. The intent is not only to deliver campaigns and commodities during the award period, but also to leave behind stronger local organizations and market systems capable of maintaining effective social marketing and health promotion over time.
A key expectation of TSMP is close coordination with a wide set of stakeholders. The awardee would need to maintain continuous and collaborative working relationships with other USAID and PEPFAR-supported implementing partners and programs, other donor-supported social marketing efforts, the Government of Tanzania at all levels, and the commercial sector. This coordination requirement signals that TSMP is meant to complement and reinforce existing national strategies and donor investments, reduce duplication, and align messaging, distribution plans, and behavior change objectives across programs. It also reflects the reality that social marketing interventions often depend on synchronized supply and demand efforts, where communications, product availability, service readiness, and policy or regulatory environments all influence whether behavior change can occur and be sustained.
From a funding and administrative standpoint, the opportunity (Funding Opportunity Number USAID TANZANIA 10 003 RFA) was posted on December 4, 2009, with an application closing date of January 21, 2010, and it was later archived on February 20, 2010. USAID anticipated making one award with an estimated total funding amount of $49,999,000, and both the award ceiling and floor were also listed as $49,999,000, indicating a single, fixed expected award size rather than a range. The activity falls under the Health category and is tied to CFDA 98.001 (USAID Foreign Assistance for Programs Overseas). There was no cost-sharing or matching requirement stated.
Eligibility for applicants included for-profit organizations other than small businesses, as well as nonprofit organizations with or without 501(c)(3) status (excluding institutions of higher education in both nonprofit categories, based on the listing). The issuing agency was USAID Tanzania (USAID Dar es Salaam). For access issues related to the full announcement, the contact listed was Samuel Kiranga, Acquisition Specialist, with a phone number provided (2668503).
Frequently Asked Questions (FAQs) - Tanzania Social Marketing Program (TSMP)
What is the Tanzania Social Marketing Program (TSMP)?
TSMP is a USAID-funded health initiative in Tanzania that uses social marketing approaches to improve the health status of Tanzanian families by driving clear, measurable behavior change.
What type of funding mechanism is this opportunity?
This opportunity is structured as a cooperative agreement. Under a cooperative agreement, the recipient is expected to work closely with USAID during implementation rather than operating fully independently.
Which public health areas does TSMP focus on?
TSMP concentrates resources on four priority public health areas: HIV/AIDS, family planning and reproductive health (FP/RH), child survival, and malaria.
What are the main results (intermediate results) TSMP is organized around?
TSMP is organized around two main intermediate results: (1) expanding the impact of targeted social marketing initiatives aligned with measurable behavioral outcomes in the four health areas, and (2) strengthening local capacity across civil society, the public sector, and the private sector to sustain social marketing activities in Tanzania beyond the life of the award.
What does TSMP mean by "social marketing" in practice?
Based on the opportunity description, social marketing in TSMP emphasizes evidence-based campaign design, strategic audience segmentation, and the use of commercial and community-based distribution and promotion channels to demonstrably shift health behaviors.
What kinds of behavior changes is TSMP aiming to achieve?
The opportunity highlights measurable shifts in behaviors such as consistent condom use, uptake and continuation of modern contraception, care-seeking and preventive practices that reduce child morbidity and mortality, and malaria prevention and treatment behaviors.
How important are monitoring and evaluation (M&E) to this program?
M&E is central to TSMP. The emphasis on measurable outcomes implies that implementers are expected to define indicators, track changes, and continuously refine approaches to improve performance and reach.
What is the purpose of the local capacity-strengthening component?
The intent is to strengthen Tanzanian capacity so that social marketing activities can be sustained and continue producing public health outcomes beyond the award period, not only during the life of the project.
What types of capacity-building activities are implied by the opportunity?
The description points to training, systems strengthening, and institutional development for Tanzanian partners, potentially including local NGOs, government entities at multiple administrative levels, and commercial actors involved in supply chains, distribution, communications, and service delivery.
Who would the awardee be expected to coordinate with?
The awardee would need continuous and collaborative working relationships with other USAID- and PEPFAR-supported implementing partners and programs, other donor-supported social marketing efforts, the Government of Tanzania at all levels, and the commercial sector.
Why is coordination emphasized in TSMP?
The coordination requirement signals that TSMP is intended to complement and reinforce existing national strategies and donor investments, reduce duplication, and align messaging, distribution plans, and behavior change objectives across programs. It also reflects the need to synchronize supply and demand factors like communications, product availability, service readiness, and the policy or regulatory environment.
What is the Funding Opportunity Number (FON) for this announcement?
The Funding Opportunity Number listed is USAID TANZANIA 10 003 RFA.
When was the opportunity posted and when did it close?
The opportunity was posted on December 4, 2009, and the application closing date was January 21, 2010.
Is this funding opportunity still active?
No. The announcement was later archived on February 20, 2010.
How many awards did USAID anticipate making under this opportunity?
USAID anticipated making one award.
What was the estimated total funding amount for the award?
The estimated total funding amount was $49,999,000.
Was there a funding range (ceiling and floor), or a fixed expected award size?
The award ceiling and floor were both listed as $49,999,000, indicating a single, fixed expected award size rather than a range.
Which category does this opportunity fall under?
The activity falls under the Health category.
What CFDA number is associated with this opportunity?
The opportunity is tied to CFDA 98.001, described as USAID Foreign Assistance for Programs Overseas.
Was cost sharing or matching required?
No cost-sharing or matching requirement was stated in the opportunity information provided.
Who was eligible to apply?
Eligibility included for-profit organizations other than small businesses, as well as nonprofit organizations with or without 501(c)(3) status. The listing indicates that institutions of higher education were excluded in both nonprofit categories.
Which USAID office issued this opportunity?
The issuing agency was USAID Tanzania (USAID Dar es Salaam).
Who was the contact for access issues related to the full announcement?
The contact listed was Samuel Kiranga, Acquisition Specialist, with a phone number provided (2668503).
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