Opportunity Information: Apply for F15AS00179
Apply for F15AS00179
- The Fish and Wildlife Service in the education environment sector is offering a public funding opportunity titled "Urban Communications Conserving the Future" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 15.654 Visitor Facility Enhancements Refuges and Wildlife.
- This funding opportunity was created on Apr 14, 2015 and posted on Apr 10, 2015.
- Applicants must submit their applications by This is a single source amendment to an existing Agreement. Awardee has already been selected.. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $410,000.00 to eligible and selected applicants.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education.
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Opportunity Summary:
Urban Communications Conserving the Future (Funding Opportunity Number F15AS00179) is a U.S. Fish and Wildlife Service discretionary cooperative agreement focused on helping the National Wildlife Refuge System connect more effectively with the public, especially people living in or near urban areas. The project is being carried out in partnership with the National Wildlife Refuge Association, with the central goal of raising the refuge system's profile, improving accessibility, and making refuges feel more relevant to everyday Americans by meeting urban communities where they already get information and build interest.
A major emphasis of the opportunity is modern, audience-centered communication. The Refuge Association and the Service intend to design and implement an urban-focused communications strategy that leans heavily on digital and electronic channels, including online resources, video, and other communication tools that can reach urban audiences in the formats they commonly use. The intent is not simply to advertise refuges, but to create engaging, motivating content that helps people discover and feel connected to "urban natural treasures" in and around their own communities, ultimately encouraging visits, participation, and long-term support for urban refuges and conservation efforts.
At the same time, the grant is also about improving how the urban refuge program operates and measures success. Beyond external communications, the work includes developing standards of excellence for urban refuges, documenting and sharing best practices, and creating knowledge-transfer opportunities so lessons learned in one place can be applied across the system. Another key piece is building or refining evaluation standards and practices to assess whether the urban refuge program is achieving its outreach and engagement goals, which helps ensure the program is accountable and continuously improving over time.
The announcement indicates that, over the course of the year, the Refuge Association, the Refuge System's Urban Wildlife Conservation Program, and partners would collaborate on five defined projects under this overall effort. Administratively, this opportunity was structured as a single expected award with an estimated total funding amount of $410,000, with no cost sharing or matching requirement. Eligible applicants were limited to nonprofit organizations with IRS 501(c)(3) status (excluding institutions of higher education). The posting and archival dates show it was published in April 2015 and archived in May 2015, and it was not a typical open competition: it was issued as a single-source amendment to an existing agreement, meaning an awardee had already been selected and there was no active application window at the time of posting.
For reference, the opportunity is associated with CFDA 15.654 (Visitor Facility Enhancements: Refuges and Wildlife) and falls under education and environment activity categories. The listed agency contact for access issues was Marcia Pradines at marciapradines@fws.gov, and additional details were hosted through Grants.gov.
Frequently Asked Questions (FAQs)
What is the Urban Communications Conserving the Future opportunity (F15AS00179)?
Urban Communications Conserving the Future (Funding Opportunity Number F15AS00179) is a U.S. Fish and Wildlife Service (USFWS) discretionary cooperative agreement focused on helping the National Wildlife Refuge System connect more effectively with the public, with a particular emphasis on people living in or near urban areas.
Which federal agency is offering this grant opportunity?
The opportunity is offered by the U.S. Fish and Wildlife Service.
What is the main goal of this funding opportunity?
The central goal is to raise the National Wildlife Refuge System's profile, improve accessibility, and make refuges feel more relevant to everyday Americans by meeting urban communities where they already get information and build interest.
Who is the USFWS partnering with on this effort?
The project is being carried out in partnership with the National Wildlife Refuge Association.
Who is the primary audience this project is intended to reach?
The primary audience is people living in or near urban areas, with an emphasis on reaching urban communities through the information channels they commonly use.
What type of approach does the opportunity emphasize?
The opportunity emphasizes modern, audience-centered communication that is designed specifically to engage urban audiences and motivate connection to local refuges and "urban natural treasures."
What communication channels are expected to be emphasized?
The communications strategy is intended to lean heavily on digital and electronic channels, including online resources, video, and other communication tools suited to urban audiences.
Is the intent simply to advertise refuges?
No. The intent is to create engaging, motivating content that helps people discover and feel connected to refuges near their own communities, encouraging visits, participation, and long-term support for urban refuges and conservation.
Beyond communications, what else does the project aim to improve?
In addition to external communications, the work includes improving how the urban refuge program operates and measures success by developing standards of excellence, documenting and sharing best practices, creating knowledge-transfer opportunities, and building or refining evaluation standards and practices.
What are "standards of excellence for urban refuges" in the context of this opportunity?
They refer to planned standards developed under this effort to guide and improve the quality and consistency of the urban refuge program across the National Wildlife Refuge System.
What does "knowledge transfer" mean for this project?
Knowledge transfer refers to creating opportunities and mechanisms to share lessons learned and best practices so that successful approaches in one location can be applied across the refuge system.
How does evaluation fit into this opportunity?
A key component is building or refining evaluation standards and practices to assess whether the urban refuge program is achieving outreach and engagement goals, supporting accountability and continuous improvement over time.
How many projects were planned under this overall effort?
The announcement indicates that, over the course of the year, the Refuge Association, the Refuge System's Urban Wildlife Conservation Program, and partners would collaborate on five defined projects under the overall effort.
What is the total estimated funding amount?
The opportunity listed an estimated total funding amount of $410,000.
Is cost sharing or matching required?
No. The opportunity indicated there was no cost sharing or matching requirement.
What kind of award structure was anticipated?
It was structured as a single expected award.
Who was eligible to apply?
Eligible applicants were limited to nonprofit organizations with IRS 501(c)(3) status, excluding institutions of higher education.
Was this a typical open competition?
No. It was issued as a single-source amendment to an existing agreement, meaning an awardee had already been selected and there was no active application window at the time of posting.
When was the opportunity posted and when was it archived?
The opportunity was published in April 2015 and archived in May 2015.
What is the CFDA number associated with this opportunity?
The opportunity is associated with CFDA 15.654 (Visitor Facility Enhancements: Refuges and Wildlife).
What activity categories does this opportunity fall under?
The opportunity falls under education and environment activity categories.
Where were additional details hosted?
Additional details were hosted through Grants.gov.
Who was listed as the agency contact, and what were they responsible for?
The listed agency contact for access issues was Marcia Pradines, reachable at marciapradines@fws.gov.
Does the opportunity specifically focus on urban refuges?
Yes. The communications strategy and program improvement work described are explicitly oriented toward the National Wildlife Refuge System's urban-focused efforts, including the Urban Wildlife Conservation Program.
What outcomes is the opportunity trying to encourage among urban audiences?
The described intent is to encourage people to discover local refuge resources, feel connected to them, visit, participate, and provide long-term support for urban refuges and conservation efforts.
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Applicants also applied for:
Applicants who have applied for this opportunity (F15AS00179) also looked into and applied for these:
| Funding Opportunity |
|---|
| NWRS Friends Grant Program Apply for F15AS00184 Funding Number: F15AS00184 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: Case Dependent |
| Emerging Wildlife Conservation Leaders Apply for F15AS00192 Funding Number: F15AS00192 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: Case Dependent |
| Rally 2015 The National Land Conservation Conference Apply for F15AS00195 Funding Number: F15AS00195 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: $30,000 |
| Youth Wetlands Restoration at INDU Not a Request for Proposals Apply for P15AC00713 NPS Funding Number: P15AC00713 NPS Agency: National Park Service Category: Education Environment Funding Amount: $60,000 |
| Engaging underserved students on National Wildlife Refuges Apply for F15AS00260 Funding Number: F15AS00260 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: $50,996 |
| Ecological Services, Southeast Region, Division of Restoration and Recovery Apply for F15AS00290 Funding Number: F15AS00290 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: Case Dependent |
| Ranchers Supply, Inc. Apply for F15AS00295 Funding Number: F15AS00295 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: Case Dependent |
| Student Scientists Series Apply for F15AS00329 Funding Number: F15AS00329 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: $150,000 |
| Anecdotes to Evidence Highlighting the impact of Environmental Education Apply for F15AS00323 Funding Number: F15AS00323 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: $90,000 |
| Ocean Connectors Bird and Habitat Study Apply for F15AS00352 Funding Number: F15AS00352 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: $25,000 |
| Condor Kids Program Apply for F15AS00358 Funding Number: F15AS00358 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: $53,000 |
| Hands on the Land Apply for F15AS00393 Funding Number: F15AS00393 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: $67,500 |
| 2016 American Solar Challenge Apply for NPS MWRO P15AC00625 Funding Number: NPS MWRO P15AC00625 Agency: National Park Service Category: Education Environment Funding Amount: $90,000 |
| Visitor Facility Enhancements Apply for F15AS00440 Funding Number: F15AS00440 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: Case Dependent |
| Anchorage is for Birds, Urban Treaty Program Apply for 701818R077 Funding Number: 701818R077 Agency: Region 7 Category: Education Environment Funding Amount: $65,000 |
| USFWS/NCTC Evaluation Plan and Implementation for the Youth in Natural Resource Careers Initiative Apply for FWS NCTC 2010 7 Funding Number: FWS NCTC 2010 7 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: $75,000 |
| TogetherGreen Youth Act Today, Shape Tomorrow Apply for FWS NCTC 2010 13 Funding Number: FWS NCTC 2010 13 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: $376,090 |
| National Wildlife Federation Nature Play Corps Apply for FWS NCTC 2010 12 Funding Number: FWS NCTC 2010 12 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: $102,000 |
| Environmental Research Apprenticeship Program for Pre Baccalaureate College Students Apply for EPA ORD NRMRL ADA 2010 01 Funding Number: EPA ORD NRMRL ADA 2010 01 Agency: Environmental Protection Agency Category: Education Environment Funding Amount: Case Dependent |
| NEEF Environmental Education Initiatives Apply for FWS NCTC 2010 15 Funding Number: FWS NCTC 2010 15 Agency: Fish and Wildlife Service Category: Education Environment Funding Amount: $100,000 |
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