Opportunity Information: Apply for KRFP15 02

  • The U.S. Mission to India in the education sector is offering a public funding opportunity titled "U.S. Consulate General, Kolkata Training Program for Journalism Standards and Ethics" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040 Public Diplomacy Programs.
  • This funding opportunity was created on Feb 16, 2015 and posted on Dec 15, 2014.
  • Applicants must submit their applications by Mar 14, 2015. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $100,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $100,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Public and State controlled institutions of higher education Private institutions of higher education.
Apply for KRFP15 02

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Opportunity Summary:

The U.S. Consulate General in Kolkata offered a year-long, East India-based training initiative aimed at strengthening journalism standards and ethics, with a particular emphasis on ethical decision-making, professional standards, citizen journalism, and advocacy through responsible reporting. The program is designed as a three-tier training and collaboration effort that brings U.S. journalism experts to work directly with Indian media professionals and academic leaders. A core objective is to deepen institutional and professional ties between American and Indian journalism schools and working journalists, building longer-term relationships rather than limiting the effort to a one-off workshop. The awardee would coordinate closely with Indian journalism school sub-awardees located in Kolkata (West Bengal), Guwahati (Assam), and Patna (Bihar), creating a regional network across multiple states.

A major deliverable at the end of the program is a jointly developed white paper produced by U.S. and Indian journalists and journalism professors. This document would lay out practical recommendations intended to help improve Indias standing on the World Press Freedom Index, signaling that the program is not only about skills training but also about generating concrete, policy- and practice-oriented guidance grounded in real newsroom and academic experience.

The first tier focuses on editorial leadership and newsroom practice by pairing U.S. newspaper editors with Indian editors to compare best practices and discuss shared challenges. The design intentionally matches similar types of outlets: local and vernacular Indian papers would be paired with smaller city or town newspapers in the United States, while larger English-language dailies would engage with editors from larger U.S. newspapers. Topics include journalism ethics, editorial standards, and career development for mid-career journalists. Editors from smaller U.S. papers also have a specific role in discussing how local newspapers cover international affairs and foreign policy, and how local journalism can educate audiences on local, national, and international issues in a way that remains accurate, relevant, and responsible.

The second tier targets the business side of journalism, particularly the relationship between advertising and editorial operations. U.S. experts from leading news organizations would work with advertising managers and media management to share best practices on preserving objectivity while maintaining profitability. This part of the program addresses the real-world pressures that can compromise trust, especially as new media and citizen journalism compete for attention and revenue. It also directly tackles the problem of self-censorship driven by advertiser influence, helping managers and editorial leaders recognize it and develop strategies to protect credibility without ignoring financial realities.

The third tier centers on journalism education and curriculum development, bringing U.S. journalism programs into partnership with Indian graduate and postgraduate communications and journalism programs. While the immediate focus is improving curriculum content and teaching approaches around ethics and standards, the larger intention is to build durable academic linkages between U.S. and Indian degree programs. The announcement highlights possibilities such as executive education, online coursework, and other structured learning pathways that can serve mid-career journalists and support continuing professional development beyond the grant period.

Administratively, this opportunity (Funding Opportunity Number KRFP15-02) was a discretionary public diplomacy and education award issued by the U.S. Mission to India, using a cooperative agreement structure, meaning the U.S. government would likely remain actively engaged during implementation rather than simply issuing funds and stepping back. The program anticipated a single award, with total estimated funding of $100,000, a ceiling of $100,000, and a floor of $75,000, with no cost-sharing or matching requirement. Eligible applicants included U.S. nonprofit organizations with 501(c)(3) status (excluding institutions of higher education) as well as public/state and private institutions of higher education. The opportunity was posted December 15, 2014, originally closed February 14, 2015, extended to March 14, 2015, and later archived April 13, 2015.

Frequently Asked Questions (FAQs)

What is this grant opportunity about?

This opportunity supports a year-long, East India-based training and collaboration initiative to strengthen journalism standards and ethics. It emphasizes ethical decision-making, professional standards, citizen journalism, and advocacy through responsible reporting, with U.S. journalism experts working directly with Indian media professionals and academic leaders.

Who offered the program?

The program was offered by the U.S. Consulate General in Kolkata under the U.S. Mission to India as a public diplomacy and education award.

What is the Funding Opportunity Number (FON)?

The Funding Opportunity Number is KRFP15-02.

Where does the program take place?

The initiative is East India-based and works through partner journalism school sub-awardees in Kolkata (West Bengal), Guwahati (Assam), and Patna (Bihar), forming a regional network across multiple states.

How long is the program?

The initiative is designed to run for one year.

What is the overall goal of the initiative?

A core goal is to strengthen journalism standards and ethics while deepening institutional and professional ties between American and Indian journalism schools and working journalists. The design aims to build longer-term relationships rather than a single, standalone workshop.

How is the program structured?

The program is described as a three-tier training and collaboration effort: (1) editorial leadership and newsroom practice, (2) the business side of journalism (including advertising and editorial independence), and (3) journalism education and curriculum development through academic partnerships.

What is the major end-of-program deliverable?

A key deliverable is a jointly developed white paper produced by U.S. and Indian journalists and journalism professors, providing practical recommendations intended to help improve India's standing on the World Press Freedom Index.

What is covered in Tier 1 (editorial leadership and newsroom practice)?

Tier 1 pairs U.S. newspaper editors with Indian editors to compare best practices and discuss shared challenges. Topics include journalism ethics, editorial standards, and career development for mid-career journalists.

How are U.S. and Indian outlets matched in Tier 1?

The design matches similar outlet types: local and vernacular Indian papers are paired with smaller city or town U.S. newspapers, while larger English-language dailies engage with editors from larger U.S. newspapers.

What role do editors from smaller U.S. papers play?

Editors from smaller U.S. papers specifically discuss how local newspapers cover international affairs and foreign policy, and how local journalism can educate audiences on local, national, and international issues in a way that stays accurate, relevant, and responsible.

What is covered in Tier 2 (business side of journalism)?

Tier 2 focuses on the relationship between advertising and editorial operations. U.S. experts from leading news organizations work with advertising managers and media management to share best practices for preserving objectivity while maintaining profitability.

Does the program address advertiser influence and self-censorship?

Yes. This part of the program explicitly tackles self-censorship driven by advertiser influence by helping managers and editorial leaders recognize it and develop strategies to protect credibility without ignoring financial realities.

Why does the program discuss citizen journalism and new media pressures?

The initiative recognizes that competition from new media and citizen journalism can affect attention and revenue, creating pressures that may compromise trust. The training is positioned to help media leaders respond responsibly while maintaining standards and credibility.

What is covered in Tier 3 (journalism education and curriculum development)?

Tier 3 builds partnerships between U.S. journalism programs and Indian graduate and postgraduate communications and journalism programs. The immediate focus is improving curriculum content and teaching approaches around ethics and standards, with an emphasis on creating durable academic linkages.

What kinds of longer-term academic linkages are mentioned?

The opportunity highlights possibilities such as executive education, online coursework, and other structured learning pathways that can serve mid-career journalists and support continuing professional development beyond the grant period.

What type of funding instrument is used?

The award uses a cooperative agreement structure, indicating the U.S. government would likely remain actively engaged during implementation rather than only issuing funds.

How many awards were anticipated?

The program anticipated a single award.

How much funding was available?

The total estimated funding was $100,000. The funding ceiling was $100,000 and the floor was $75,000.

Is cost-sharing or matching required?

No. The opportunity states there was no cost-sharing or matching requirement.

Who was eligible to apply?

Eligible applicants included U.S. nonprofit organizations with 501(c)(3) status (excluding institutions of higher education) as well as public/state and private institutions of higher education.

When was the opportunity posted and when did it close?

It was posted on December 15, 2014. The original closing date was February 14, 2015, which was extended to March 14, 2015.

Is this opportunity still open?

No. The listing was later archived on April 13, 2015.

What does it mean that the program is not intended as a one-off workshop?

The program design emphasizes ongoing collaboration and relationship-building among U.S. and Indian journalism schools and professionals, supported by coordination with multiple Indian journalism school sub-awardees and a culminating jointly authored white paper.

Which Indian locations were specifically named as part of the regional network?

The named partner locations were Kolkata (West Bengal), Guwahati (Assam), and Patna (Bihar).

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