Opportunity Information: Apply for SCAPPD 11 GRP 300 SCA 070111

  • The Bureau of South and Central Asian Affairs in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "U.S. Embassy Islamabad PAS Grants Program" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501 Public Diplomacy Programs for Afghanistan and Pakistan.
  • This funding opportunity was created on Jun 20, 2012 and posted on Aug 12, 2011.
  • Applicants must submit their applications by Sep 3, 2012. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $500,000.00 in funding.
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • The U.S. Embassy Islamabad Public Affairs Section encourages applications from U.S. and Pakistani Registered not for profit civil society/non governmental organizations with at least three years of programming experience. Educational Institutions.
Apply for SCAPPD 11 GRP 300 SCA 070111

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Opportunity Summary:

The U.S. Embassy Islamabad Public Affairs Section (PAS) Grants Program is a discretionary funding opportunity from the U.S. Department of State, Bureau of South and Central Asian Affairs, designed to support public diplomacy and civil society development in Pakistan. The program focuses on strengthening the media and communications environment, widening participation and capacity within civil society, and helping develop Pakistani voices and emerging leaders who can deepen community engagement. Proposals are expected to build or expand networks of reform minded individuals and organizations, and to align clearly with at least one of the Embassy's stated public affairs priorities.

A major priority area is Expanding Media Outreach. Projects under this theme are meant to increase the ability of Pakistani institutions and civil society groups to communicate effectively, especially at the grassroots level. The opportunity encourages proposals that help government institutions, NGOs, womens groups, and professional associations broaden their outreach capabilities and connect more consistently with local communities. It also places strong emphasis on new media, including social networking and online platforms, as a way to reach wider audiences and cultivate new leaders across different fields. In addition, the program supports radio programming in local languages at the provincial and district levels, recognizing radio's reach and influence outside major urban centers. Training is another key element, including traditional journalism and media skills as well as newer forms of digital engagement such as blogging and other social networking tools.

A second priority area is Strengthening People to People Ties. This theme supports programs that reinforce educational and civic linkages, with the goal of fostering a resilient and active civil society. Funded activities may include support to the Pakistani educational system and efforts that empower organizations and individuals working to promote civic participation and a robust civil society. The program also welcomes initiatives that promote local cultural heritage and encourage creative expression, including traditional and modern art forms. Another emphasis is on exchange opportunities that expose more Pakistanis to a wider range of perspectives through regional and international exchanges. English language learning is also highlighted, with funding support for English programs and resources intended to reach broader audiences and improve access to global educational and professional opportunities.

A third priority area is Increasing Community Engagement. Under this pillar, the Embassy seeks projects that develop and support credible local broadcast content and strengthen information environments at the community level. Programs may aim to counter insurgency related falsehoods, messaging, and propaganda, while also supporting themes of national unity and social cohesion. The opportunity also includes support for content and initiatives that present accurate information about U.S.-Pakistan cooperation, and that elevate Pakistani voices and cultivate new leaders capable of constructive public engagement. Youth focused components are explicitly encouraged as well, including educational and recreational opportunities that can channel youth energy into positive community participation and leadership development.

From a funding and award structure standpoint, the opportunity provides grants or cooperative agreements, with awards expected to range from USD 50,000 (award floor) to USD 500,000 (award ceiling). There is no cost sharing or matching requirement stated for applicants. The program is listed under CFDA number 19.501, Public Diplomacy Programs for Afghanistan and Pakistan. While the opportunity is archived and reflects a past funding cycle, the details describe the types of projects and partnerships the Embassy sought to support during that period.

Eligibility is aimed at experienced, mission aligned organizations. The U.S. Embassy Islamabad PAS encouraged applications from U.S. and Pakistani registered not for profit civil society and non governmental organizations with at least three years of programming experience, as well as educational institutions. The contact listed for access issues with the full announcement was Nathan Edgerton, Grants Manager, Public Affairs Section, U.S. Embassy Islamabad.

Frequently Asked Questions (FAQs)

1. What is the U.S. Embassy Islamabad Public Affairs Section (PAS) Grants Program?

The U.S. Embassy Islamabad Public Affairs Section (PAS) Grants Program is a discretionary funding opportunity from the U.S. Department of State, Bureau of South and Central Asian Affairs. It is designed to support public diplomacy and civil society development in Pakistan.

2. What are the main goals of this PAS grants program?

The program aims to support work that strengthens the media and communications environment, widens participation and capacity within civil society, and helps develop Pakistani voices and emerging leaders who can deepen community engagement.

3. What kind of proposals is the Embassy looking for?

Proposals are expected to build or expand networks of reform-minded individuals and organizations and to align clearly with at least one of the Embassy's stated public affairs priorities.

4. What are the Embassy's priority areas for this opportunity?

The opportunity describes three major priority areas:

  • Expanding Media Outreach
  • Strengthening People-to-People Ties
  • Increasing Community Engagement

5. What does "Expanding Media Outreach" mean in this grant program?

Projects under Expanding Media Outreach are meant to increase the ability of Pakistani institutions and civil society groups to communicate effectively, especially at the grassroots level. The program encourages efforts that broaden outreach capabilities and improve consistent connections with local communities.

6. Which types of organizations are specifically encouraged under the "Expanding Media Outreach" priority?

The opportunity encourages proposals that help government institutions, NGOs, women's groups, and professional associations broaden their outreach capabilities and connect more consistently with local communities.

7. Does the opportunity support digital media and social networking projects?

Yes. The program places strong emphasis on new media, including social networking and online platforms, to reach wider audiences and cultivate new leaders across different fields.

8. Are radio projects eligible under the "Expanding Media Outreach" priority?

Yes. The program supports radio programming in local languages at the provincial and district levels, noting radio's reach and influence outside major urban centers.

9. Is training an eligible activity under the media outreach priority?

Yes. Training is highlighted as a key element, including traditional journalism and media skills as well as newer forms of digital engagement such as blogging and other social networking tools.

10. What does "Strengthening People-to-People Ties" cover?

This theme supports programs that reinforce educational and civic linkages with the goal of fostering a resilient and active civil society.

11. What kinds of activities may be funded under "Strengthening People-to-People Ties"?

The opportunity indicates that funded activities may include support to the Pakistani educational system and efforts that empower organizations and individuals working to promote civic participation and a robust civil society.

12. Are cultural heritage and arts projects included in the people-to-people priority area?

Yes. The program welcomes initiatives that promote local cultural heritage and encourage creative expression, including traditional and modern art forms.

13. Does the opportunity include exchanges (regional or international)?

Yes. Another emphasis is on exchange opportunities that expose more Pakistanis to a wider range of perspectives through regional and international exchanges.

14. Is English language learning an eligible focus area?

Yes. English language learning is highlighted, including funding support for English programs and resources intended to reach broader audiences and improve access to global educational and professional opportunities.

15. What does the "Increasing Community Engagement" priority focus on?

This priority seeks projects that develop and support credible local broadcast content and strengthen information environments at the community level.

16. Does the opportunity mention countering misinformation or propaganda?

Yes. Programs may aim to counter insurgency-related falsehoods, messaging, and propaganda, while also supporting themes of national unity and social cohesion.

17. Are projects about U.S.-Pakistan cooperation eligible under this opportunity?

Yes. The opportunity includes support for content and initiatives that present accurate information about U.S.-Pakistan cooperation.

18. Does the program encourage leadership development?

Yes. Across the priorities, the program emphasizes elevating Pakistani voices and cultivating new leaders capable of constructive public engagement and deeper community engagement.

19. Are youth-focused activities encouraged?

Yes. Youth-focused components are explicitly encouraged, including educational and recreational opportunities that channel youth energy into positive community participation and leadership development.

20. What type of award mechanism is used (grant vs. cooperative agreement)?

The opportunity provides for grants or cooperative agreements.

21. What is the expected funding range for awards?

Awards were expected to range from USD 50,000 (award floor) to USD 500,000 (award ceiling).

22. Is cost sharing or matching required?

No cost sharing or matching requirement is stated for applicants in the provided information.

23. What is the CFDA number for this program?

The program is listed under CFDA number 19.501, Public Diplomacy Programs for Afghanistan and Pakistan.

24. Is this opportunity still open?

The opportunity is described as archived and reflects a past funding cycle. The details provided describe the types of projects and partnerships the Embassy sought to support during that period.

25. Who is eligible to apply?

Eligibility is aimed at experienced, mission-aligned organizations. The U.S. Embassy Islamabad PAS encouraged applications from U.S. and Pakistani registered not-for-profit civil society and non-governmental organizations with at least three years of programming experience, as well as educational institutions.

26. Is there a minimum experience requirement mentioned for NGOs/civil society organizations?

Yes. The opportunity references at least three years of programming experience for eligible not-for-profit civil society and non-governmental organizations.

27. Who was the contact for access issues with the full announcement?

The listed contact for access issues with the full announcement was Nathan Edgerton, Grants Manager, Public Affairs Section, U.S. Embassy Islamabad.

28. What does it mean that this is a "discretionary funding opportunity"?

The information provided describes the program as discretionary, meaning the funding is offered at the discretion of the U.S. Department of State under this PAS grants program, based on alignment with Embassy priorities and the program's public diplomacy and civil society development goals.

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