Opportunity Information: Apply for HRSA 15 029
Apply for HRSA 15 029
- The Health Resources and Services Administration in the health sector is offering a public funding opportunity titled "Use of Social Media to Improve Engagement, Retention, and Health Outcomes along the HIV Care Continuum Demonstration Sites" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.928 Special Projects of National Significance.
- This funding opportunity was created on Feb 3, 2015 and posted on Feb 3, 2015.
- Applicants must submit their applications by Apr 3, 2015. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $3,000,000.00 to eligible and selected applicants.
- The number of recipients for this funding is limited to 10 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- Eligible applicants include public and private nonprofit entities eligible to receive funding under Ryan White HIV Program Parts A, B, C and D. These include, but are not limited to State and local governments academic institutions local health departments hospitals and outpatient clinics community health centers receiving support under Section 330 of the PHS Act Federally Qualified Health Centers as described in Title XIX, Section 1905 of the Social Security Act faith based and community based organizations and Indian Tribes or Tribal organizations with or without Federal recognition.
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Opportunity Summary:
The Health Resources and Services Administration (HRSA), through its HIV/AIDS Bureau Special Projects of National Significance (SPNS) program, offered this discretionary grant opportunity to fund demonstration sites that use social media and related digital tools to improve outcomes along the HIV care continuum for youth and young adults living with HIV. The central idea is to help organizations develop and test innovative, system-level approaches that can better find, engage, link, and keep in care underserved, underinsured, and otherwise hard-to-reach young people with HIV, with the ultimate goal of improving retention in care and increasing viral load suppression. Projects are expected to use social media platforms and/or other internet- or mobile-based applications in ways that go beyond routine outreach, aiming for models that are meaningfully new in how they integrate technology into care engagement and support.
The target population is HIV-positive youth and young adults who face barriers to consistent HIV primary care and supportive services. The program emphasizes reaching people who may be difficult to engage through traditional clinic-based approaches, including those affected by stigma, unstable housing, limited insurance coverage, transportation barriers, or inconsistent connection to medical systems. Applicants are expected to focus on practical strategies that help participants move through key points of the HIV care continuum: identification and outreach, linkage or re-linkage to care, retention and re-engagement when care is interrupted, treatment adherence support, and measurable improvements in clinical outcomes such as viral suppression.
HRSA signaled that funded organizations should propose an "innovative system approach" rather than a standalone tool. That means the intervention should function as an integrated model that fits into real-world service delivery, potentially combining digital communication, social media engagement, clinic workflows, supportive services, data tracking, and staff roles in a coordinated way. While some individual components of the approach may have been used or studied elsewhere, the overall system proposed by each applicant must be novel and specifically tested and evaluated during the SPNS project period.
A major expectation of the initiative is strong evaluation and dissemination. Demonstration sites are required not only to implement their models, but also to evaluate effectiveness across multiple dimensions. The announcement highlights evaluation topics such as service utilization (for example, whether participants attend appointments and use supportive services), treatment adherence, costs, and the intervention's impact on health-related outcomes. Sites are also expected to translate what they learn into products that can be used by others, including sharing findings, best practices, and lessons learned with the broader public health and HIV service community.
All funded sites must collaborate with an HRSA/HAB-supported Evaluation and Technical Assistance Center (ETAC) for the full four-year project period. This multi-site structure is intended to produce comparable evidence across different settings and populations. Participation includes collecting and reporting data to the ETAC so that a comprehensive cross-site evaluation can be conducted, as well as contributing to coordinated dissemination activities. In practice, this requirement means applicants need to be prepared for standardized data elements, consistent reporting schedules, ongoing technical assistance, and participation in shared learning and evaluation efforts.
In terms of basic funding details, the opportunity was posted February 3, 2015, with an application closing date of April 3, 2015, and it was later archived June 2, 2015. HRSA anticipated making about 10 awards with an estimated total funding amount of $3,000,000 under CFDA 93.928 (Special Projects of National Significance). The notice states there was no cost sharing or matching requirement. Award floor and ceiling were listed as zero in the summary data, which typically indicates that specific per-award amounts were not stated in that particular excerpt and would be clarified in the full funding announcement or through HRSA guidance.
Eligibility centered on entities already aligned with, or eligible under, the Ryan White HIV/AIDS Program Parts A, B, C, and D. The eligible applicant pool included a broad set of public and private nonprofit organizations involved in HIV care and support, such as state and local governments, academic institutions, local health departments, hospitals and outpatient clinics, community health centers (including those supported under Section 330 of the Public Health Service Act), federally qualified health centers, faith-based and community-based organizations, and Indian Tribes or Tribal organizations (with or without federal recognition). This scope reflects SPNS goals of testing models in diverse real-world settings where youth and young adults with HIV actually receive services.
Overall, this grant opportunity was designed to move beyond traditional outreach by leveraging the ways young people communicate and build trust online, while still grounding the approach in measurable clinical and service outcomes. The emphasis on multi-site evaluation, cost and utilization analysis, and broad dissemination signals HRSA's intention to identify replicable models that other HIV programs can adopt to improve engagement, retention, and viral suppression among young people living with HIV.
Frequently Asked Questions (FAQs)
What is this HRSA funding opportunity about?
This is a discretionary grant opportunity from the Health Resources and Services Administration (HRSA), through the HIV/AIDS Bureau (HAB) Special Projects of National Significance (SPNS) program. It funds demonstration sites that use social media and related digital tools to improve outcomes along the HIV care continuum for youth and young adults living with HIV.
What problem is the program trying to solve?
The program focuses on improving retention in HIV care and increasing viral load suppression among youth and young adults living with HIV, especially those who are underserved, underinsured, or otherwise hard to reach through traditional clinic-based approaches.
Who is the target population?
The target population is HIV-positive youth and young adults who face barriers to consistent HIV primary care and supportive services. The opportunity emphasizes reaching people who may be difficult to engage through traditional systems, including those affected by stigma, unstable housing, limited insurance coverage, transportation barriers, or an inconsistent connection to medical systems.
What outcomes is HRSA trying to improve?
The goal is to improve measurable outcomes across the HIV care continuum, including identification and outreach, linkage or re-linkage to care, retention and re-engagement when care is interrupted, treatment adherence support, and clinical outcomes such as viral load suppression.
What kinds of approaches are expected?
Projects are expected to use social media platforms and/or other internet- or mobile-based applications in ways that go beyond routine outreach. HRSA is looking for innovative, system-level approaches that integrate technology into care engagement and support in a meaningfully new way.
What does HRSA mean by an "innovative system approach"?
HRSA signaled that applicants should propose an integrated model rather than a standalone tool. The intervention should fit into real-world service delivery and may combine digital communication, social media engagement, clinic workflows, supportive services, data tracking, and defined staff roles in a coordinated way. Even if some components have been used elsewhere, the overall system proposed must be novel and tested and evaluated during the SPNS project period.
Are projects allowed to use tools or components that already exist?
Yes. The opportunity notes that individual components may have been used or studied elsewhere, but each applicant's overall system must be novel as an integrated approach and must be specifically tested and evaluated during the SPNS project period.
What role does evaluation play in this initiative?
Evaluation is a major expectation. Demonstration sites are required to implement their models and evaluate effectiveness across multiple dimensions. The announcement highlights evaluation topics such as service utilization (for example, whether participants attend appointments and use supportive services), treatment adherence, costs, and the intervention's impact on health-related outcomes.
What dissemination expectations are included?
Funded sites are expected to translate what they learn into products others can use. This includes sharing findings, best practices, and lessons learned with the broader public health and HIV service community.
What is the ETAC and is collaboration required?
All funded sites must collaborate with an HRSA/HAB-supported Evaluation and Technical Assistance Center (ETAC) for the full four-year project period. This multi-site structure is intended to produce comparable evidence across different settings and populations.
What does collaboration with the ETAC involve in practice?
Sites are expected to collect and report data to the ETAC so that a comprehensive cross-site evaluation can be conducted. The requirement implies standardized data elements, consistent reporting schedules, ongoing technical assistance, and participation in shared learning, evaluation efforts, and coordinated dissemination activities.
How long is the project period?
The project period is four years, and collaboration with the ETAC is required for the full four-year period.
When was the opportunity posted and when did it close?
The opportunity was posted on February 3, 2015. The application closing date was April 3, 2015. The opportunity was later archived on June 2, 2015.
How many awards did HRSA anticipate making?
HRSA anticipated making about 10 awards.
What was the estimated total funding amount?
The estimated total funding amount was $3,000,000.
What CFDA program is associated with this opportunity?
The opportunity is associated with CFDA 93.928 (Special Projects of National Significance).
Was cost sharing or matching required?
No. The notice states there was no cost sharing or matching requirement.
Were there stated minimum or maximum award amounts per site?
In the summary data excerpt, the award floor and ceiling were listed as zero, which typically indicates that specific per-award amounts were not stated in that excerpt and would be clarified in the full funding announcement or through HRSA guidance.
Who was eligible to apply?
Eligibility centered on entities already aligned with, or eligible under, the Ryan White HIV/AIDS Program Parts A, B, C, and D. The eligible pool included a broad range of public and private nonprofit organizations involved in HIV care and support.
What types of organizations were included in the eligible applicant pool?
The eligible applicant pool included state and local governments, academic institutions, local health departments, hospitals and outpatient clinics, community health centers (including those supported under Section 330 of the Public Health Service Act), federally qualified health centers, faith-based and community-based organizations, and Indian Tribes or Tribal organizations (with or without federal recognition).
What makes this opportunity different from routine social media outreach?
The program emphasizes interventions that go beyond routine outreach by developing and testing integrated, system-level models that connect digital engagement with care processes and measurable outcomes, supported by strong evaluation and cross-site collaboration.
Why is the program focused on social media and digital tools for youth and young adults?
The opportunity is designed to leverage the ways young people communicate and build trust online, while still grounding the approach in measurable clinical and service outcomes along the HIV care continuum.
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