Opportunity Information: Apply for HRSA 15 031

  • The Health Resources and Services Administration in the health sector is offering a public funding opportunity titled "Use of Social Media to Improve Engagement, Retention, and Health Outcomes along the HIV Care Continuum Evaluation and Technical Assistance Center" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.928 Special Projects of National Significance.
  • This funding opportunity was created on Feb 3, 2015 and posted on Feb 3, 2015.
  • Applicants must submit their applications by Apr 3, 2015. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $550,000.00 to eligible and selected applicants.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • Eligible applicants are public and nonprofit private entitites eligible for funding under the Ryan White HIV/AIDS Program parts A, B, C, and D, and include public groups, nonprofit, private entities and school and academic health science centers involved in addressing HIV/AIDS related issues at the regional or national level. These include, but are not limited to, State and local governments academic institutions local health departments hospitals and outpatient clinics community health centers receiving support under Section 330 of the PHS Act Federally Qualified Health Centers as described in Title XIX, Section 1905 of the Social Security Act faith based and community based organizations and Indian Tribes or Tribal organizations with or without Federal recognition.
Apply for HRSA 15 031

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Opportunity Summary:

The Health Resources and Services Administration (HRSA) offered this discretionary cooperative agreement (Funding Opportunity Number HRSA 15 031) to fund a single organization to serve as the Evaluation and Technical Assistance (ETA) Center for a national Special Projects of National Significance (SPNS) initiative focused on using social media to strengthen the HIV care continuum for youth and young adults. The core purpose of the award was to support one lead entity that would coordinate a multi-site evaluation and deliver hands-on technical assistance to as many as ten separately funded demonstration sites (funded under a companion announcement, HRSA 15 029). In practice, this ETA Center role functions as the backbone of the initiative: helping sites implement consistent approaches to data collection and evaluation, improving the quality and comparability of results across locations, and supporting sites as they refine and scale promising social media-based engagement strategies.

The initiative sits within HRSA HIV/AIDS Bureau priorities under the Ryan White HIV/AIDS Program, with an emphasis on increasing access to and retention in high-quality, integrated HIV care and treatment for vulnerable people living with HIV and their families. The demonstration projects supported by the companion funding opportunity were expected to test innovative ways to identify, link, retain, and improve health outcomes for HIV-positive youth and young adults who are underserved, underinsured, and hard to reach. A key focus is on populations with poor utilization of health care or individuals who are living with HIV but do not yet know their status. The underlying program theory is that well-designed interventions using social media platforms can meet young people where they already communicate, reduce barriers to care, and support earlier diagnosis and earlier entry into treatment, which are critical to improving individual health outcomes and reducing transmission at the community level.

As the central evaluator and technical assistance provider, the funded ETA Center would be responsible for leading a coordinated, multi-site evaluation across the cohort, which typically includes developing or standardizing evaluation frameworks, measures, and reporting processes; supporting sites in implementation fidelity while allowing room for local adaptation; and helping compile, interpret, and disseminate findings. The technical assistance component implies ongoing practical support to grantees, such as helping translate intervention concepts into operational workflows, advising on performance measurement, strengthening data systems and quality assurance, navigating confidentiality and ethical considerations relevant to social media outreach, and assisting with dissemination of lessons learned so effective approaches can be replicated beyond the initial demonstration communities.

The opportunity was posted on February 3, 2015, and closed on April 3, 2015 (archived June 2, 2015). HRSA anticipated making one award, with an estimated total funding amount of $550,000. There was no cost sharing or matching requirement listed. The funding instrument type was a cooperative agreement, which generally signals substantial federal involvement during the project period, often through collaboration on program direction, monitoring, and technical guidance.

Eligible applicants were broadly defined but centered on entities connected to or eligible under the Ryan White HIV/AIDS Program Parts A, B, C, and D. This included public entities and nonprofit private organizations, as well as academic institutions and health science centers working on HIV issues at regional or national levels. Examples specifically referenced include state and local governments, academic institutions, local health departments, hospitals and outpatient clinics, community health centers supported under Section 330 of the Public Health Service Act, Federally Qualified Health Centers, faith-based and community-based organizations, and Indian Tribes or Tribal organizations (with or without federal recognition). The announcement was administered by HRSA, and the contact listed for access issues and questions was the HRSA Grants Application Center (contact: Adan Cajina, acajina@hrsa.gov).

Frequently Asked Questions (FAQs)

What is this funding opportunity?

This opportunity (Funding Opportunity Number HRSA 15 031) was a discretionary cooperative agreement from the Health Resources and Services Administration (HRSA) to fund a single organization to serve as the Evaluation and Technical Assistance (ETA) Center for a national Special Projects of National Significance (SPNS) initiative.

What was the main purpose of the ETA Center award?

The core purpose was to support one lead entity that would coordinate a coordinated, multi-site evaluation and provide hands-on technical assistance to up to ten separately funded demonstration sites working on social media approaches to strengthen the HIV care continuum for youth and young adults.

How does the ETA Center fit into the overall SPNS initiative?

The ETA Center was intended to function as the backbone of the initiative by helping participating sites use consistent approaches to evaluation and data collection, improving the quality and comparability of results across locations, and supporting sites as they refine and scale promising strategies.

How many awards did HRSA expect to make under this announcement?

HRSA anticipated making one award.

What was the estimated total funding amount?

The estimated total funding amount was $550,000.

Was there a cost sharing or matching requirement?

No cost sharing or matching requirement was listed.

What type of funding instrument was used?

The funding instrument type was a cooperative agreement.

What does it mean that this was a cooperative agreement?

A cooperative agreement generally signals substantial federal involvement during the project period, often through collaboration on program direction, monitoring, and technical guidance.

What was the initiative trying to accomplish for youth and young adults?

The initiative focused on using social media to strengthen the HIV care continuum for youth and young adults, including innovative ways to identify, link, retain, and improve health outcomes for HIV-positive youth and young adults who are underserved, underinsured, and hard to reach.

Which program priorities did this initiative align with?

The initiative sat within HRSA HIV/AIDS Bureau priorities under the Ryan White HIV/AIDS Program, emphasizing increased access to and retention in high-quality, integrated HIV care and treatment for vulnerable people living with HIV and their families.

What kinds of populations were a key focus of the demonstration projects?

A key focus included populations with poor utilization of health care and individuals who are living with HIV but do not yet know their status.

Why was social media central to the program theory?

The underlying theory described in the announcement was that well-designed interventions using social media platforms can meet young people where they already communicate, reduce barriers to care, and support earlier diagnosis and earlier entry into treatment, which can improve individual health outcomes and reduce transmission at the community level.

What was the relationship between HRSA 15 031 and HRSA 15 029?

HRSA 15 031 funded the ETA Center. The ETA Center was designed to support up to ten separately funded demonstration sites funded under a companion announcement, HRSA 15 029.

What were the core evaluation responsibilities of the ETA Center?

The ETA Center was responsible for leading a coordinated, multi-site evaluation across the cohort, which typically includes developing or standardizing evaluation frameworks, measures, and reporting processes; supporting sites in implementation fidelity while allowing room for local adaptation; and helping compile, interpret, and disseminate findings.

What kinds of technical assistance (TA) was the ETA Center expected to provide?

The technical assistance component implied ongoing practical support to grantees, such as helping translate intervention concepts into operational workflows, advising on performance measurement, strengthening data systems and quality assurance, navigating confidentiality and ethical considerations relevant to social media outreach, and assisting with dissemination of lessons learned so effective approaches can be replicated beyond the initial demonstration communities.

How many demonstration sites could the ETA Center support?

The ETA Center would deliver hands-on technical assistance to as many as ten separately funded demonstration sites.

Who was eligible to apply?

Eligible applicants were broadly defined but centered on entities connected to or eligible under the Ryan White HIV/AIDS Program Parts A, B, C, and D. Eligibility included public entities and nonprofit private organizations, as well as academic institutions and health science centers working on HIV issues at regional or national levels.

What are examples of eligible organizations mentioned in the announcement?

Examples specifically referenced include state and local governments, academic institutions, local health departments, hospitals and outpatient clinics, community health centers supported under Section 330 of the Public Health Service Act, Federally Qualified Health Centers, faith-based and community-based organizations, and Indian Tribes or Tribal organizations (with or without federal recognition).

When was the opportunity posted and when did it close?

The opportunity was posted on February 3, 2015, and closed on April 3, 2015. It was archived on June 2, 2015.

Who administered the opportunity?

The announcement was administered by HRSA.

Who was listed as the contact for access issues and questions?

The contact listed was the HRSA Grants Application Center: Adan Cajina (acajina@hrsa.gov).

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