Opportunity Information: Apply for L14AS00065
Apply for L14AS00065
- The Bureau of Land Management in the natural resources sector is offering a public funding opportunity titled "BLM UT Developing a Sustainable Tourism Market for Grand Staircase Escalante National Monument" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 15.225 Recreation Resource Management.
- This funding opportunity was created on Apr 2, 2014 and posted on Mar 31, 2014.
- Applicants must submit their applications by May 1, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $100,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $30,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
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Opportunity Summary:
The Bureau of Land Management grant opportunity titled "BLM UT - Developing a Sustainable Tourism Market for Grand Staircase Escalante National Monument" (Funding Opportunity Number L14AS00065) supports a focused, short-term marketing study aimed at strengthening and guiding sustainable tourism for Grand Staircase-Escalante National Monument. The central purpose is to identify who the most appropriate visitor markets are, what messages will resonate with those travelers, and which outreach methods and media channels are most effective for encouraging visitation that aligns with long-term sustainability goals. The target audience is specifically the traveling public that drives through southern Utah, with particular attention to visitors using Scenic Byway 12 and U.S. Highway 89, two of the primary corridors feeding tourism into the region.
The project is structured around bringing in a qualified visitor services and tourism marketing expert to conduct the study. That expert would be hosted on-site by Grand Staircase-Escalante National Monument at the Escalante Interagency Visitor Center, which is intended to provide a practical base for fieldwork, coordination, and day-to-day access to local tourism dynamics. Kane and Garfield Counties play a direct supporting and oversight role. Through their designated representatives, the counties will help the Monument recruit a professional with the right expertise, and they will oversee the project as it proceeds. The counties are also responsible for handling reimbursement of project expenses and researcher costs, while the Monument contributes in-kind support by providing office space and communications resources (including a landline telephone, fax, copy machine, and an email account for the researcher).
The work itself is described as a marketing study with concrete deliverables rather than a general planning exercise. The expert is expected to conduct data collection and market research, which can include gathering visitor information, analyzing tourism trends, and evaluating how different messaging and media strategies may perform with key audiences. The reimbursable cost categories explicitly include data collection, market research, travel, report preparation, and coordination activities with both county representatives and Monument management, emphasizing that this is intended to be an evidence-based, on-the-ground effort that results in actionable recommendations.
A major outcome requirement is a final report that presents the research findings in a practical form that can be used to guide advertising and outreach decisions. The report is expected to identify specific target markets and provide recommended messages, which may include key concepts, campaign slogans, catch phrases, or themes that can be consistently applied to promotional materials. In addition to messaging, the report must include media suggestions spanning both print and electronic channels, covering potential advertising placements and outreach approaches suitable for reaching travelers likely to visit the Monument. Importantly, the report must also include a budget-driven plan, meaning the recommendations should be tied to realistic cost expectations and provide a framework for what to do first, what to prioritize, and how to allocate limited marketing resources.
The timeline for the opportunity is clearly defined and reflects a seasonal research window. Kane and Garfield Counties and the Monument expected to identify and recruit the expert by May 2014, with the study scheduled to be conducted between June and September 2014. The final reporting deadline is September 20, 2014, by which time the expert is expected to deliver findings and recommendations to both counties and the Monument. The federal posting details show the opportunity was posted March 31, 2014, created April 2, 2014, and closed May 1, 2014, with an archive date of May 31, 2014.
From an administrative standpoint, this is a discretionary funding opportunity issued by the Bureau of Land Management and uses a cooperative agreement as the funding instrument, indicating a more collaborative relationship than a standard grant in many cases. The activity falls under the Natural Resources category and is associated with CFDA 15.225, Recreation Resource Management. The opportunity anticipated a single award (ExpectedAwards: 1), with an estimated total funding amount of $100,000 listed for the opportunity overall, while the award ceiling for an individual award was $30,000 and the award floor was $2,500. No cost sharing or matching was required, reducing the financial barrier for applicants. Eligibility was listed as unrestricted, meaning it was open to any type of entity, subject to any additional eligibility clarifications contained in the full announcement.
For applicants or interested parties who needed the full announcement text or had trouble accessing it electronically, the notice provided a grants management contact: Maria Gochis, Grants Management Officer, reachable at 801-539-4178 and by email at mariagochis@blm.gov (also listed as mgochis@blm.gov). The announcement also referenced Grants.gov as the primary portal for the full posting and related materials.
FAQs: BLM UT - Developing a Sustainable Tourism Market for Grand Staircase Escalante National Monument (L14AS00065)
What is this funding opportunity?
This is a Bureau of Land Management (BLM) discretionary funding opportunity titled "BLM UT - Developing a Sustainable Tourism Market for Grand Staircase Escalante National Monument." Its Funding Opportunity Number is L14AS00065.
What is the main purpose of the project?
The project funds a focused, short-term marketing study designed to strengthen and guide sustainable tourism for Grand Staircase-Escalante National Monument. The study is meant to identify appropriate visitor markets, determine which messages resonate with those travelers, and pinpoint the most effective outreach methods and media channels to encourage visitation aligned with long-term sustainability goals.
Who is the intended visitor audience for the study?
The study targets the traveling public driving through southern Utah, with particular focus on visitors using Scenic Byway 12 and U.S. Highway 89, two primary corridors that feed tourism into the region.
What type of work is expected under this opportunity?
The work is structured as a marketing study with concrete deliverables. A qualified visitor services and tourism marketing expert is expected to conduct data collection and market research (such as gathering visitor information, analyzing tourism trends, and evaluating the likely performance of different messaging and media strategies with key audiences) and then translate those findings into actionable recommendations.
Where will the work be based?
The expert is expected to be hosted on-site by Grand Staircase-Escalante National Monument at the Escalante Interagency Visitor Center, which will serve as a practical base for fieldwork, coordination, and access to local tourism dynamics.
Who is expected to conduct the study?
The project is designed around bringing in a qualified visitor services and tourism marketing expert to conduct the study.
What roles do Kane and Garfield Counties play?
Kane and Garfield Counties have direct supporting and oversight roles. Through designated representatives, the counties help recruit a professional with the right expertise and oversee the project as it proceeds. The counties are also responsible for handling reimbursement of project expenses and researcher costs.
What support does the Monument provide?
Grand Staircase-Escalante National Monument provides in-kind support by hosting the expert and providing office space and communications resources at the Escalante Interagency Visitor Center. The communications resources specifically listed include a landline telephone, fax, copy machine, and an email account for the researcher.
What are the required deliverables?
A major required deliverable is a final report presenting research findings in a practical form that can guide advertising and outreach decisions. The report must identify specific target markets, recommend messages (including possible concepts, campaign slogans, catch phrases, or themes), suggest media across print and electronic channels, and include a budget-driven plan that ties recommendations to realistic cost expectations and prioritization.
What should the final report include about messaging?
The final report is expected to provide recommended messages that can be consistently applied to promotional materials. Examples mentioned include key concepts, campaign slogans, catch phrases, or themes.
What should the final report include about media and outreach?
The report must include media suggestions spanning both print and electronic channels, including potential advertising placements and outreach approaches suited to reaching travelers likely to visit the Monument.
What does "budget-driven plan" mean in the context of this opportunity?
It means the recommendations in the final report should be tied to realistic cost expectations and provide a practical framework for how to allocate limited marketing resources, including what to do first and what to prioritize.
What cost categories are explicitly reimbursable?
The notice explicitly lists reimbursable cost categories that include data collection, market research, travel, report preparation, and coordination activities with county representatives and Monument management.
What is the funding instrument?
The funding instrument is a cooperative agreement, indicating a collaborative relationship compared to a standard grant in many cases.
Is this opportunity a discretionary award?
Yes. The opportunity is described as a discretionary funding opportunity issued by the Bureau of Land Management.
What program category and CFDA is associated with this opportunity?
The activity falls under the Natural Resources category and is associated with CFDA 15.225, Recreation Resource Management.
How many awards were expected?
The opportunity anticipated a single award (ExpectedAwards: 1).
How much funding is available?
The opportunity lists an estimated total funding amount of $100,000 overall. It also lists an award ceiling of $30,000 for an individual award and an award floor of $2,500.
Is cost sharing or matching required?
No. The opportunity states that no cost sharing or matching was required.
Who is eligible to apply?
Eligibility was listed as unrestricted, meaning it was open to any type of entity, subject to any additional eligibility clarifications contained in the full announcement.
What was the project timeline for recruiting the expert and conducting the study?
Kane and Garfield Counties and the Monument expected to identify and recruit the expert by May 2014. The study was scheduled to be conducted between June and September 2014.
When was the final report due?
The final reporting deadline was September 20, 2014, by which time the expert was expected to deliver findings and recommendations to both counties and the Monument.
When was the opportunity posted and when did it close?
Federal posting details indicate the opportunity was posted March 31, 2014, created April 2, 2014, and closed May 1, 2014. The archive date was May 31, 2014.
Where could applicants find the full announcement?
The notice referenced Grants.gov as the primary portal for the full posting and related materials.
Who is the grants management contact for questions or access issues?
The notice provided the following contact for the full announcement text or for those having trouble accessing it electronically: Maria Gochis, Grants Management Officer, phone 801-539-4178, email mariagochis@blm.gov (also listed as mgochis@blm.gov).
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