Opportunity Information: Apply for CDC RFA CD12 1201
Apply for CDC RFA CD12 1201
- The Centers for Disease Control and Prevention in the health sector is offering a public funding opportunity titled "Cooperative Agreement for the Development, Operation, and Evaluation of an Entertainment Education Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.283 Centers for Disease Control and PreventionInvestigations and Technical Assistance.
- This funding opportunity was created on Jun 20, 2012 and posted on Jun 20, 2012.
- Applicants must submit their applications by Jul 20, 2012. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $3,750,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $750,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education For profit organizations other than small businesses City or township governments Native American tribal organizations (other than Federally recognized tribal governments) Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education County governments Private institutions of higher education Special district governments Others (see text field entitled Additional Information on Eligibility for clarification) Small businesses State governments Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Native American tribal governments (Federally recognized).
- Eligible applicants for this funding opportunity are Nonprofit with 501(c)(3) IRS status (other than institution of higher education) Nonprofit without 501(c)(3) IRS status (other than institution of higher education) For profit organizations (other than small business) Small, minority, and women owned businesses Universities Colleges Research institutions Hospitals Community based organizations Faith based organizations Federally recognized or state recognized American Indian/Alaska Native tribal governments American Indian/Alaska native tribally designated organizations Alaska Native health corporations Urban Indian health organizations Tribal epidemiology centers State and local governments or their Bona Fide Agents (this includes the District of Columbia, the Commonwealth of Puerto Rico, the Virgin Islands, the Commonwealth of the Northern Marianna Islands, American Samoa, Guam, the Federated States of Micronesia, the Republic of the Marshall Islands, and the Republic of Palau) Political subdivisions of States (in consultation with States) Non domestic (non U.S.) entity A Bona Fide Agent is an agency/organization identified by the state as eligible to submit an application under the state eligibility in lieu of a state application. If applying as a bona fide agent of a state or local government, a legal, binding agreement from the state or local government as documentation of the status is required. Attach with Other Attachment Forms when submitting via www.grants.gov.
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Opportunity Summary:
The Centers for Disease Control and Prevention (CDC) offered a discretionary funding opportunity titled "Cooperative Agreement for the Development, Operation, and Evaluation of an Entertainment Education Program" (Funding Opportunity Number CDC RFA CD12 1201). The core purpose of the award was to use entertainment media as a public health tool, with CDC seeking a partner to design, run, and evaluate an "entertainment education" program that could increase awareness of public health issues and drive measurable behavior change. The program concept centers on embedding accurate public health information and motivating messages into popular media formats such as television programming, social media content, motion pictures, and other entertainment channels, with the idea that storytelling and widely consumed media can influence knowledge, attitudes, norms, and ultimately individual and community health behaviors.
This funding mechanism was a cooperative agreement, meaning the CDC anticipated having substantial involvement in the work rather than simply issuing a hands-off grant. In practice, that structure typically signals an ongoing partnership where the recipient and CDC collaborate on technical direction, messaging accuracy, implementation strategy, and evaluation expectations. The activity category was health, and the relevant CFDA listing was 93.283 (CDC Investigations and Technical Assistance), indicating the project aligned with CDC's broader mission of applied public health practice, communication, and evidence-building.
The opportunity was structured to make a single award ("Expected Awards: 1"), with an estimated total funding amount of $3,750,000. The stated annual award range ran from a floor of $100,000 up to a ceiling of $750,000, suggesting flexibility in yearly budget levels depending on the final scope, timeline, and approved work plan. There was no cost sharing or matching requirement, so applicants were not required to contribute non-federal funds to be eligible or competitive.
Eligibility was broad and explicitly inclusive of many organization types capable of producing media, conducting public health communication, and carrying out evaluation. Eligible applicants included nonprofit organizations both with and without 501(c)(3) status (other than institutions of higher education), for-profit organizations (including entities other than small businesses as well as small businesses and specifically small, minority-, and women-owned businesses), universities, colleges, research institutions, hospitals, community-based and faith-based organizations, and a wide range of governmental and tribal entities. The announcement also allowed participation by federally recognized or state-recognized American Indian/Alaska Native tribal governments, tribally designated organizations, Alaska Native health corporations, Urban Indian health organizations, and tribal epidemiology centers. State and local governments were eligible, including U.S. territories and freely associated states named in the announcement (for example, Puerto Rico, Guam, American Samoa, the Federated States of Micronesia, the Republic of the Marshall Islands, and the Republic of Palau). Political subdivisions of states could apply in consultation with states. Non-U.S. (non-domestic) entities were also listed as eligible, expanding the pool to organizations with international media reach or specialized expertise.
A specific eligibility pathway was provided for "Bona Fide Agents" applying on behalf of a state or local government. If an applicant intended to submit as a bona fide agent rather than the government itself, the applicant had to provide a legal, binding agreement from the relevant state or local government documenting that status, and the documentation needed to be included in the application package (uploaded as an attachment through Grants.gov). This requirement matters because it affects who can legally represent a governmental applicant and how CDC verifies authorization.
In terms of timing and status, the opportunity was posted and created on June 20, 2012, with an original and current closing date of July 20, 2012. The archive date was August 19, 2012, indicating that this particular solicitation is no longer active and is maintained for recordkeeping and reference. For applicants or researchers trying to find the full text, the listing referenced a "Full Announcement" link rather than providing a direct active hyperlink in the summary record.
For administrative support, the CDC Procurement and Grants Office (PGO), Technical Information Management Section (TIMS), was listed as the point of contact for difficulty accessing the full announcement electronically, with the provided phone number 770-488-2700. Overall, the opportunity reflects CDC's investment at that time in strategically using entertainment and mass media to spread credible health information at scale, engage audiences in more culturally resonant ways than traditional public service announcements, and evaluate whether those media-driven strategies translate into real-world public health improvements.
Frequently Asked Questions (FAQs)
What is the name of this CDC funding opportunity?
The opportunity is titled "Cooperative Agreement for the Development, Operation, and Evaluation of an Entertainment Education Program."
What is the Funding Opportunity Number?
The Funding Opportunity Number is CDC RFA CD12 1201.
What is the core purpose of this award?
The core purpose is to use entertainment media as a public health tool by designing, operating, and evaluating an entertainment education program intended to increase awareness of public health issues and drive measurable behavior change.
What does "entertainment education" mean in this context?
It refers to embedding accurate public health information and motivating messages into popular entertainment formats so that storytelling and widely consumed media can influence knowledge, attitudes, norms, and ultimately individual and community health behaviors.
What kinds of media formats are envisioned for the program?
The program concept includes popular media formats such as television programming, social media content, motion pictures, and other entertainment channels.
What type of funding mechanism is this?
This opportunity uses a cooperative agreement mechanism.
What does it mean that this is a cooperative agreement?
A cooperative agreement indicates CDC anticipated substantial involvement in the work, typically reflecting an ongoing partnership where the recipient and CDC collaborate on areas such as technical direction, messaging accuracy, implementation strategy, and evaluation expectations.
What is the activity category for this opportunity?
The activity category is health.
What is the CFDA number associated with this opportunity?
The relevant CFDA listing is 93.283 (CDC Investigations and Technical Assistance).
How many awards did CDC expect to make?
The opportunity was structured to make a single award (Expected Awards: 1).
What was the estimated total funding amount?
The estimated total funding amount was $3,750,000.
What was the annual award range?
The stated annual award range was $100,000 to $750,000.
Does the annual award range mean the yearly budget could vary?
Yes. The stated range suggests flexibility in yearly budget levels depending on the final scope, timeline, and approved work plan.
Was cost sharing or matching required?
No. There was no cost sharing or matching requirement.
Which types of organizations were eligible to apply?
Eligibility was broad and included nonprofit organizations (with or without 501(c)(3) status, other than institutions of higher education), for-profit organizations (including small businesses and other-than-small businesses, and specifically small, minority-, and women-owned businesses), universities, colleges, research institutions, hospitals, community-based organizations, faith-based organizations, and a wide range of governmental and tribal entities.
Were tribal organizations eligible to apply?
Yes. Eligible applicants included federally recognized or state-recognized American Indian/Alaska Native tribal governments, tribally designated organizations, Alaska Native health corporations, Urban Indian health organizations, and tribal epidemiology centers.
Were state and local governments eligible?
Yes. State and local governments were eligible, including U.S. territories and freely associated states named in the announcement.
Which territories and freely associated states were specifically named?
Examples listed include Puerto Rico, Guam, American Samoa, the Federated States of Micronesia, the Republic of the Marshall Islands, and the Republic of Palau.
Could political subdivisions of states apply?
Yes. Political subdivisions of states could apply in consultation with states.
Were non-U.S. (non-domestic) entities eligible?
Yes. Non-U.S. (non-domestic) entities were listed as eligible.
What is a "Bona Fide Agent" in the context of eligibility?
A bona fide agent is an applicant applying on behalf of a state or local government rather than the government itself, using a specific eligibility pathway described in the announcement.
What documentation was required for a Bona Fide Agent application?
The applicant had to provide a legal, binding agreement from the relevant state or local government documenting bona fide agent status, and include that documentation in the application package as an attachment uploaded through Grants.gov.
When was this opportunity posted/created?
The opportunity was posted and created on June 20, 2012.
What was the application closing date?
The original and current closing date was July 20, 2012.
Is this funding opportunity still open?
No. The archive date was August 19, 2012, indicating the solicitation is no longer active and is maintained for recordkeeping and reference.
Where could applicants find the full announcement?
The listing referenced a "Full Announcement" link, but the summary record did not provide a direct active hyperlink.
Who was listed as the point of contact for difficulty accessing the announcement electronically?
The CDC Procurement and Grants Office (PGO), Technical Information Management Section (TIMS), was listed as the point of contact.
What phone number was provided for assistance accessing the full announcement?
The provided phone number was 770-488-2700.
What kinds of outcomes was CDC trying to achieve through this program?
The opportunity emphasized increasing awareness of public health issues and driving measurable behavior change, based on the idea that entertainment media can influence knowledge, attitudes, norms, and health behaviors.
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