Opportunity Information: Apply for F12AS00355
Apply for F12AS00355
- The Fish and Wildlife Service in the information and statistics sector is offering a public funding opportunity titled "Integrated Communications Plan and Creative for the Youth and Young Adult Market 18 24 year olds" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 15.649 Service Training and Technical Assistance (Generic Training).
- This funding opportunity was created on Aug 1, 2012 and posted on Aug 1, 2012.
- Applicants must submit their applications by NA. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $25,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $25,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- There is not an application process for this funding opportunity. This is a notice of intent to award a single source grant to the University of Missouri Mojo Ad under justification 505DM 2.14B(1) and (4).
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Opportunity Summary:
The grant opportunity titled "Integrated Communications Plan and Creative for the Youth and Young Adult Market 18-24 year olds" (Funding Opportunity Number F12AS00355) is a discretionary grant issued by the U.S. Fish and Wildlife Service. It was posted on August 1, 2012 and later archived on August 30, 2012. The funding is modest in scale, with an estimated total funding amount of $25,000, an award ceiling of $25,000, and no stated award floor. Only one award was expected, and there was no cost sharing or matching requirement, meaning the recipient would not be required to contribute additional funds as a condition of receiving the award.
The purpose of the agreement is to produce a set of strategic communications deliverables aimed specifically at the "YAYA" audience, defined here as youth and young adults ages 18 to 24. The work described centers on building a stronger connection between the brand (implied to be associated with Fish and Wildlife Service messaging) and this younger demographic. The funded effort would include an assessment of the current market situation, strategic research designed to uncover meaningful insights about what motivates and resonates with 18-24 year olds, and recommendations for how to reach them in a way that feels relevant and energizing. The overall aim is to generate excitement about the brand within that audience, using research-driven strategy rather than generic outreach.
A core deliverable is a fully integrated communications plan. The notice is explicit that the plan is intended to go beyond basic advertising and include a mix of public relations, promotions, and non-traditional tactics. Emphasis is placed on approaches that tend to be effective with younger audiences, including word-of-mouth strategies and social media tactics, alongside creative concepts tailored to the sensibilities and media habits of the 18-24 market. In other words, the project is not only about identifying channels, but also about developing creative ideas and campaign concepts that are likely to connect culturally and emotionally with the target group.
Administratively, this opportunity is unusual because it is not open for competitive applications. The agency states there is no application process and that the notice functions as an intent to make a single-source award to the University of Missouri Mojo Ad. The justification cited is under "505DM 2.14B(1) and (4)," indicating the agency is relying on an authorized exception to full and open competition for this award. While the listing includes an "Eligible Applicants" category labeled "Others," the accompanying eligibility note makes clear that the award is already directed to a specific recipient rather than being available to the general public or a wider pool of institutions.
The funding activity category is listed as "Information and Statistics," and the CFDA number provided is 15.649, identified as "Service Training and Technical Assistance (Generic Training)." That categorization suggests the work is viewed as providing specialized expertise and planning support, likely to strengthen the agency's ability to communicate and engage effectively with young adults, rather than funding direct on-the-ground conservation activities.
For additional details or if access to the full announcement is an issue, the notice lists a point of contact: Chuck Traxler at 612-713-5313 or via email at charlestraxler@fws.gov.
Frequently Asked Questions (FAQs)
What is the title of this grant opportunity?
The opportunity is titled "Integrated Communications Plan and Creative for the Youth and Young Adult Market 18-24 year olds."
What is the Funding Opportunity Number (FON)?
The Funding Opportunity Number is F12AS00355.
Which federal agency is issuing this grant?
This is a discretionary grant issued by the U.S. Fish and Wildlife Service.
When was the opportunity posted and when was it archived?
It was posted on August 1, 2012 and archived on August 30, 2012.
How much funding is available under this opportunity?
The estimated total funding amount is $25,000.
What is the maximum award amount (award ceiling)?
The award ceiling is $25,000.
Is there a minimum award amount (award floor)?
No award floor is stated in the notice.
How many awards were expected to be made?
Only one award was expected.
Is cost sharing or matching required?
No. There is no cost sharing or matching requirement, so the recipient would not be required to contribute additional funds as a condition of receiving the award.
What is the main purpose of the funded work?
The purpose is to produce strategic communications deliverables aimed at youth and young adults ages 18 to 24 ("YAYA"), with a focus on building a stronger connection between the brand (as implied in Fish and Wildlife Service messaging) and that audience.
Who is the target audience for the communications effort?
The target audience is the "YAYA" audience, defined as youth and young adults ages 18 to 24.
What kind of work or activities does the project include?
The work includes an assessment of the current market situation, strategic research to identify meaningful insights about what motivates and resonates with 18-24 year olds, and recommendations for reaching them in relevant and energizing ways.
What is meant by an "integrated communications plan" in this notice?
The notice describes a fully integrated communications plan that goes beyond basic advertising and includes a mix of public relations, promotions, and non-traditional tactics.
What channels or tactics are emphasized as important for the 18-24 audience?
The notice highlights approaches often effective with younger audiences, including word-of-mouth strategies and social media tactics, along with creative concepts tailored to the sensibilities and media habits of the 18-24 market.
Does the project include creative development, or only strategy?
It includes both: research-driven strategy and the development of creative ideas and campaign concepts intended to connect culturally and emotionally with the target group.
Is this grant open for competitive applications?
No. The agency states there is no application process and that the notice functions as an intent to make a single-source award.
Who is the intended recipient of the single-source award?
The notice indicates the agency intends to make the award to the University of Missouri Mojo Ad.
Why is the award being made without a competitive process?
The justification cited is under "505DM 2.14B(1) and (4)," which the agency identifies as the basis for an authorized exception to full and open competition for this award.
What does the "Eligible Applicants" label mean here?
Although the listing includes an "Eligible Applicants" category labeled "Others," the eligibility note makes clear the award is directed to a specific recipient rather than being available to the general public or a broader pool of applicants.
What is the funding activity category for this opportunity?
The funding activity category is listed as "Information and Statistics."
What CFDA number is associated with this grant, and what is it called?
The CFDA number provided is 15.649, identified as "Service Training and Technical Assistance (Generic Training)."
What does the CFDA category suggest about the nature of the work?
It suggests the work is viewed as specialized expertise and planning support (training/technical assistance in a generic sense) intended to strengthen communications and engagement with young adults, rather than funding direct on-the-ground conservation activities.
Who can be contacted for more information?
The point of contact listed is Chuck Traxler.
How can the point of contact be reached?
Chuck Traxler can be reached at 612-713-5313 or by email at charlestraxler@fws.gov.
What should someone do if they cannot access the full announcement?
The notice indicates that for additional details or if access to the full announcement is an issue, the listed point of contact (Chuck Traxler) should be contacted by phone or email.
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