Opportunity Information: Apply for SCAPPD 13 SPK 330 SCA 121512

  • The Bureau of South and Central Asian Affairs in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "U.S. Embassy Islamabad PAS Grants Program" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501 Public Diplomacy Programs for Afghanistan and Pakistan.
  • This funding opportunity was created on Mar 27, 2013 and posted on Dec 15, 2012.
  • Applicants must submit their applications by Aug 1, 2013. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $500,000.00 in funding.
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • The U.S. Embassy Islamabad Public Affairs Section encourages applications from U.S. and Pakistani registered not for profit, civil society/non governmental organizations, and educational institutions with at least two years of programming experience.
Apply for SCAPPD 13 SPK 330 SCA 121512

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Opportunity Summary:

The U.S. Embassy Islamabad Public Affairs Section (PAS) Grants Program is a discretionary funding opportunity that supports projects advancing U.S. public diplomacy goals in Pakistan. Through grants and cooperative agreements, the program invites proposals from qualified not-for-profit and non-governmental organizations, think tanks, and academic institutions that can deliver high-impact activities aligned with PAS priorities. The overall intent is to strengthen constructive engagement between Pakistan and the United States, expand networks of reform-minded individuals and organizations, and build sustainable institutional relationships that continue beyond the life of a single project.

The opportunity is organized around four core program goals. First, it seeks to expand media engagement by improving journalism quality and professionalism, including training for journalists, professional associations, and press clubs in both traditional and newer media formats, with an emphasis on objective reporting and professional standards. Second, it aims to strengthen people-to-people ties by increasing mutual trust and understanding through arts and cultural exchanges and other initiatives that create meaningful connections between Americans and Pakistanis. Third, it focuses on increasing community engagement by building local capacity and supporting credible narratives that confront ideological support for terrorism. Fourth, it emphasizes building and strengthening local partners by developing the capacity of Pakistani organizations through long-term, self-sustaining partnerships that link Pakistani institutions with U.S. peer counterparts and support broader U.S. goals.

Funding is intended for projects that speak directly to PAS key audiences in Pakistan, particularly civil society organizations, entrepreneurs and innovators, journalists, women, and youth aged 14 to 25. Proposals are expected to do more than run one-off events; they should create or expand communities of reform-oriented actors and demonstrate how the project will build durable relationships, skills, and platforms that persist after the grant period ends.

Applicants are encouraged to design projects that fit within one or more of five Public Affairs priority areas. These include strengthening civil society by promoting cultural heritage, traditional and modern arts, and other creative expression, while supporting civil society groups, educational institutions, and emerging leaders through linkages with U.S. counterparts. Another priority is supporting economic empowerment and entrepreneurship, including initiatives that promote human and workers rights, women s empowerment, corporate social responsibility, access to finance, and practical support for entrepreneurs, with particular attention to strengthening chambers of commerce and key private sector industries through U.S. connections. A third area is fostering regional stability through academic, arts, cultural, and civil society exchanges that strengthen ties among the United States, Pakistan, and regional neighbors to encourage peaceful and cooperative relationships. A fourth priority centers on countering extremism by encouraging accurate messaging, including projects that develop credible local broadcast or media content to counter falsehoods and propaganda, highlight accurate information about U.S.-Pakistan cooperation, and provide educational and recreational opportunities for youth. The fifth area supports public sector institutions by improving communications capacity and professionalism among civil servants and public institutions through training, capacity building, and English language programming tailored to civil service needs.

From an administrative standpoint, this opportunity was issued by the Bureau of South and Central Asian Affairs under CFDA 19.501 (Public Diplomacy Programs for Afghanistan and Pakistan). The posted date was December 15, 2012, with a closing date of August 1, 2013, and an archive date of August 31, 2013. Award sizes range from a minimum (floor) of $25,000 to a maximum (ceiling) of $500,000, and there is no cost sharing or matching requirement noted. Eligibility includes U.S. and Pakistani registered not-for-profit organizations, civil society or non-governmental organizations, and educational institutions, with the important qualifier that applicants should have at least two years of programming experience.

In practical terms, competitive proposals under this program are likely to be those that clearly align activities to one or more PAS priority areas, identify and reach the specified key audiences, incorporate credible partnerships (especially U.S.-Pakistan institutional linkages), and show how the work will lead to sustainable capacity, ongoing networks, or durable platforms for engagement. For questions or access issues related to the full announcement, the listed point of contact is Katherine Malarkey, Grants Manager, Public Affairs Section, U.S. Embassy Islamabad.

FAQs - U.S. Embassy Islamabad (PAS) Grants Program

What is the U.S. Embassy Islamabad Public Affairs Section (PAS) Grants Program?

It is a discretionary funding opportunity run by the U.S. Embassy Islamabad Public Affairs Section (PAS) to support projects that advance U.S. public diplomacy goals in Pakistan. The program funds projects through grants and cooperative agreements.

What is the overall purpose of this funding opportunity?

The intent is to strengthen constructive engagement between Pakistan and the United States, expand networks of reform-minded individuals and organizations, and build sustainable institutional relationships that continue beyond the life of a single project.

What types of applicants are eligible to apply?

Eligible applicants include U.S. and Pakistani registered not-for-profit organizations, civil society or non-governmental organizations, think tanks, and academic/educational institutions.

Is there a minimum experience requirement for applicants?

Yes. Applicants should have at least two years of programming experience.

What funding mechanisms are used under this program?

The program supports projects through grants and cooperative agreements.

What are the four core program goals?

The opportunity is organized around four core goals: (1) expand media engagement by improving journalism quality and professionalism, (2) strengthen people-to-people ties through arts/cultural exchanges and other connections, (3) increase community engagement by building local capacity and supporting credible narratives that confront ideological support for terrorism, and (4) build and strengthen local partners by developing Pakistani organizational capacity through long-term, self-sustaining partnerships, including linkages with U.S. peers.

What does the program mean by expanding media engagement?

It refers to improving journalism quality and professionalism, including training for journalists, professional associations, and press clubs across traditional and newer media formats, with emphasis on objective reporting and professional standards.

What does the program mean by strengthening people-to-people ties?

It refers to initiatives that increase mutual trust and understanding by creating meaningful connections between Americans and Pakistanis, including arts and cultural exchanges.

What does the program mean by increasing community engagement?

It emphasizes building local capacity and supporting credible narratives that confront ideological support for terrorism.

What does the program mean by building and strengthening local partners?

It focuses on developing the capacity of Pakistani organizations through long-term, self-sustaining partnerships, particularly those that link Pakistani institutions with U.S. peer counterparts and support broader U.S. goals.

Who are the key audiences the projects should reach?

Projects are intended to speak directly to PAS key audiences in Pakistan, particularly civil society organizations, entrepreneurs and innovators, journalists, women, and youth ages 14 to 25.

Does the program prefer one-off events or longer-term efforts?

Proposals are expected to do more than run one-off events. They should create or expand communities of reform-oriented actors and show how relationships, skills, and platforms will persist after the grant period ends.

What are the Public Affairs priority areas that projects can align with?

Applicants are encouraged to design projects within one or more of five priority areas: (1) strengthening civil society, (2) economic empowerment and entrepreneurship, (3) fostering regional stability, (4) countering extremism, and (5) supporting public sector institutions.

What kinds of projects fit under the “strengthening civil society” priority area?

This area includes promoting cultural heritage, traditional and modern arts, and other creative expression, while supporting civil society groups, educational institutions, and emerging leaders through linkages with U.S. counterparts.

What kinds of projects fit under “economic empowerment and entrepreneurship”?

This area includes initiatives that promote human and workers rights, women’s empowerment, corporate social responsibility, access to finance, and practical support for entrepreneurs, with attention to strengthening chambers of commerce and key private sector industries through U.S. connections.

What kinds of projects fit under “fostering regional stability”?

This area includes academic, arts, cultural, and civil society exchanges that strengthen ties among the United States, Pakistan, and regional neighbors to encourage peaceful and cooperative relationships.

What kinds of projects fit under “countering extremism”?

This area includes encouraging accurate messaging and supporting projects that develop credible local broadcast or media content to counter falsehoods and propaganda, highlight accurate information about U.S.-Pakistan cooperation, and provide educational and recreational opportunities for youth.

What kinds of projects fit under “supporting public sector institutions”?

This area focuses on improving communications capacity and professionalism among civil servants and public institutions through training, capacity building, and English language programming tailored to civil service needs.

What is the award amount range for this opportunity?

Award sizes range from a minimum (floor) of $25,000 to a maximum (ceiling) of $500,000.

Is cost sharing or matching required?

No cost sharing or matching requirement is noted in the provided opportunity information.

What makes a proposal more competitive under this program?

Competitive proposals are likely to clearly align activities with one or more PAS priority areas, identify and reach the specified key audiences, incorporate credible partnerships (especially U.S.-Pakistan institutional linkages), and demonstrate sustainable outcomes such as ongoing networks, durable platforms, or long-term capacity beyond the grant period.

Which U.S. government entity issued this opportunity?

The opportunity was issued by the Bureau of South and Central Asian Affairs.

What is the CFDA number listed for this program?

The CFDA is 19.501 (Public Diplomacy Programs for Afghanistan and Pakistan).

When was the opportunity posted, and what were the key dates?

The posted date was December 15, 2012. The closing date was August 1, 2013. The archive date was August 31, 2013.

Who is the point of contact for questions or access issues related to the full announcement?

The listed point of contact is Katherine Malarkey, Grants Manager, Public Affairs Section, U.S. Embassy Islamabad.

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