Opportunity Information: Apply for NDRFP14 03

  • The U.S. Mission to India in the education sector is offering a public funding opportunity titled "U.S. India 2014 and Beyond Charting the Roadmap for Strategic Cooperation in Security, Trade, and Bilateral Relations" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040 Public Diplomacy Programs.
  • This funding opportunity was created on Jul 21, 2014 and posted on May 21, 2014.
  • Applicants must submit their applications by Jul 22, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $150,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $175,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Public and State controlled institutions of higher education Private institutions of higher education Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education.
Apply for NDRFP14 03

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Opportunity Summary:

The U.S. Embassy Public Affairs Section in New Delhi announced this funding opportunity to support a public diplomacy project aimed at shaping and strengthening U.S.-India relations after India s 2014 general election. Issued as a cooperative agreement (meaning the Embassy expects to be actively involved in guiding and approving key elements), the grant seeks one strong proposal that can help chart practical, forward-looking options for bilateral cooperation. The overall intent is to create an influential platform for strategic thinking, produce usable policy analysis, and deepen networks between leading Indian and American institutions that already influence the relationship.

At the center of the program is a requirement to design and run a strategically focused initiative that brings together high-level experts from both countries to develop concrete, action-oriented recommendations. The Embassy is looking for projects that address major partnership areas such as security, counterterrorism, trade, bilateral investment, energy, science and technology, environment, and education, with room for additional related themes if they clearly support the bilateral agenda. Proposals are expected to be innovative and tightly framed around real-world policy choices, not general discussions. A competitive submission would convene preeminent thought leaders who are recognized in their fields and already contribute to U.S.-India policy discourse, while ensuring balanced representation from the United States and India.

A key structural condition is that the grantee must identify and work with a co-partner organization, which could be an American or Indian policy organization, think tank, academic institution, or trade body. The concept and execution are expected to be collaborative, but the final selection of partner(s) requires approval by the Public Affairs Section. The grantee is responsible for developing the agenda, inviting and securing participation from international and local experts, and managing the logistics for any events or convenings. Because this is a public diplomacy effort, the Embassy also expects close coordination on implementation strategy and messaging: media releases, printed and communications materials (including posters and banners), and the overall tone of the program are to be developed jointly with Public Affairs.

The target audience is deliberately broad but high-impact, spanning newly elected Indian politicians, senior U.S. government officials, Government of India officials, and influential communities that shape policy and public opinion. This includes think tanks, media, trade and business communities, academic and diplomatic circles, and youth leaders. The project is expected to produce concrete analysis that can lead to direct action by one or both governments, rather than ending with abstract conclusions. The grantee would publish the project s findings and conclusions, but all publications and research papers must be approved by Public Affairs before release, reinforcing the cooperative nature of the award and the Embassy s role in ensuring alignment with public diplomacy objectives.

A strong media and communications component is a core expectation. The proposal should include a robust media plan that uses both traditional and new media, and it should also be amplified through the grantee s social media platforms in coordination with the U.S. Mission s own channels. In other words, success is not only measured by the quality of convenings and analysis, but also by how effectively the results reach and influence the intended audiences in both countries.

Administratively, this opportunity was posted May 21, 2014 under Funding Opportunity Number NDRFP14 03, within the Public Diplomacy Programs CFDA 19.040 category (listed under an education activity category). The Embassy anticipated making one award, with estimated total funding of about 150,000 dollars and an expected award range from 100,000 to 175,000 dollars. No cost sharing or matching was required. Eligible applicants included public and state-controlled institutions of higher education, private institutions of higher education, and nonprofit organizations with U.S. 501(c)(3) status (other than higher education institutions). The original closing date was June 21, 2014, later extended to a current closing date of July 22, 2014, with an archive date of August 22, 2014. The administering agency is the U.S. Mission to India, with the Embassy s Grant Applications Manager in New Delhi listed as the point of contact for access or submission issues.

Frequently Asked Questions (FAQs)

What is this funding opportunity about?

This opportunity from the U.S. Embassy Public Affairs Section (PAS) in New Delhi supports a public diplomacy project designed to shape and strengthen U.S.-India relations following India's 2014 general election. The Embassy is seeking a single, strong proposal that can help chart practical, forward-looking options for bilateral cooperation.

What type of award is being offered?

The award is planned as a cooperative agreement. This means the Embassy expects to be actively involved in guiding the project and approving key elements during implementation, rather than providing funding with minimal involvement.

What does "cooperative agreement" mean in practice for a grantee?

Based on the opportunity description, a cooperative agreement implies close coordination with PAS on project implementation strategy and messaging. PAS approval is required for key items such as partner selection, communications materials, and publications/research papers before they are released.

How many awards does the Embassy expect to make?

The Embassy anticipated making one award.

How much funding is available?

Estimated total funding is about $150,000. The expected award range is $100,000 to $175,000.

Is cost sharing or matching required?

No. The opportunity states that no cost sharing or matching is required.

Who is eligible to apply?

Eligible applicants include:

  • Public and state-controlled institutions of higher education
  • Private institutions of higher education
  • Nonprofit organizations with U.S. 501(c)(3) status (other than higher education institutions)

What is the main purpose of the proposed project?

The project is intended to create an influential platform for strategic thinking, produce usable policy analysis, and deepen networks between leading Indian and American institutions that already influence the U.S.-India relationship.

What kind of activities does the Embassy expect the project to include?

The project must design and run a strategically focused initiative that convenes high-level experts from the United States and India. The goal is to develop concrete, action-oriented recommendations that reflect real-world policy choices rather than general discussions.

What issue areas or themes should proposals address?

Projects are expected to address major U.S.-India partnership areas such as:

  • Security
  • Counterterrorism
  • Trade
  • Bilateral investment
  • Energy
  • Science and technology
  • Environment
  • Education

Additional related themes may be included if they clearly support the bilateral agenda.

Does the project need to produce specific deliverables?

Yes. The opportunity emphasizes producing concrete analysis and action-oriented recommendations that can lead to direct action by one or both governments. The grantee is expected to publish findings and conclusions, but publications and research papers require PAS approval before release.

Is a partner organization required?

Yes. A key condition is that the grantee must identify and work with a co-partner organization.

What types of organizations can serve as the required co-partner?

The co-partner could be an American or Indian policy organization, think tank, academic institution, or trade body.

Does the Embassy need to approve the selected partner organization?

Yes. The final selection of partner(s) requires approval by the Public Affairs Section.

Who is responsible for developing the agenda and recruiting participants?

The grantee is responsible for developing the agenda, inviting and securing participation from international and local experts, and managing the logistics for any events or convenings.

What kind of participants is the Embassy looking for in convenings?

A competitive proposal would convene preeminent thought leaders who are recognized in their fields and already contribute to U.S.-India policy discourse. The Embassy also expects balanced representation from the United States and India.

Who is the target audience for the project?

The target audience is broad but high-impact, including:

  • Newly elected Indian politicians
  • Senior U.S. government officials
  • Government of India officials
  • Think tanks
  • Media
  • Trade and business communities
  • Academic and diplomatic circles
  • Youth leaders

What are the communications and media expectations?

A strong media and communications component is described as a core expectation. Proposals should include a robust media plan using both traditional and new media, and should be amplified through the grantee's social media platforms in coordination with the U.S. Mission's channels.

Does PAS have a role in messaging and public-facing materials?

Yes. Media releases and printed/communications materials (including posters and banners), as well as the overall tone of the program, are expected to be developed jointly with Public Affairs.

Are publications automatically allowed once produced?

No. The grantee would publish findings and conclusions, but all publications and research papers must be approved by Public Affairs before release.

What is the Funding Opportunity Number for this announcement?

The Funding Opportunity Number is NDRFP14-03.

When was this opportunity posted?

The opportunity was posted on May 21, 2014.

What is the original closing date and the extended closing date?

The original closing date was June 21, 2014. It was later extended to a current closing date of July 22, 2014.

What is the archive date listed for this opportunity?

The archive date is August 22, 2014.

What CFDA program category is associated with this opportunity?

The opportunity is within Public Diplomacy Programs, CFDA 19.040, and is listed under an education activity category.

Which agency is administering the grant?

The administering agency is the U.S. Mission to India, through the U.S. Embassy in New Delhi.

Who is the point of contact for access or submission issues?

The Embassy's Grant Applications Manager in New Delhi is listed as the point of contact for access or submission issues.

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